llms.txt

Zepto Brand Identity

A complete profile of Zepto's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#F9105E
Accent	#F9105E
Body Font	Zepto Norms
Heading Font	Zepto Norms

Color Palette

primary: #F9105E
accent: #F9105E
background: #FFFFFF
textPrimary: #000000
link: #605668

Typography

primary: Zepto Norms — https://fonts.google.com/specimen/Zepto+Norms
heading: Zepto Norms — https://fonts.google.com/specimen/Zepto+Norms

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

buttonPrimary: background=#FFFFFF, textColor=#F9105E, borderColor=#F9105E, borderRadius=8px, shadow=rgb(249, 16, 94) 1px 1px 0px 0px

Brand Personality

Tone: modern · Energy: high · Audience: urban consumers in India

Zepto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Buy Vastramay Men's Cotton Linen Blend Kurta | Purple - XL Online - Price @ ₹1958 | Instant Delivery | Zepto

Source: Link
Go Performance Tuning at Scale: Zepto's pprof Journey (Part 1) | by Akash Agarwal | Zepto TechXPress

Source: Link
Customer Support - Zepto

Source: Link
Lost in Translation? How We Fix Misspelled Multilingual Queries with LLMs | by Kaustabh Datta Choudhury | Zepto TechXPress

Source: Link
Learning to Build for Millions: My Internship Journey at Zepto | by Govinda Kukna | Zepto TechXPress

Source: Link
Scaling Culture During Hypergrowth: Lessons from Growing Our Tech & Product Org | by Bhavya Sharma | Zepto TechXPress

Source: Link

Working with these fonts

Not found on Google Fonts? Steps to follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and click around.
Download captured font URLs.
Copy CSS @font-face declarations to link to local files.

Programmatic alternative: load URLs with Playwright or Puppeteer to capture font responses.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Zepto Norms",
   "role": "unknown"
  }
 ],
 "colors": {
   "primary": "#F9105E",
   "accent": "#F9105E",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#605668"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Zepto Norms",
     "heading": "Zepto Norms"
   },
   "fontStacks": {
     "heading": [
       "Zepto Norms",
       "system-ui",
       "sans-serif"
     ],
     "body": [
       "Zepto Norms",
       "system-ui",
       "sans-serif"
     ],
     "paragraph": [
       "Zepto Norms",
       "system-ui",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "16px",
     "h2": "20px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 8,
   "borderRadius": "0px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#FFFFFF",
     "textColor": "#F9105E",
     "borderColor": "#F9105E",
     "borderRadius": "8px",
     "borderRadiusCorners": {
       "topLeft": "8px",
       "topRight": "8px",
       "bottomRight": "8px",
       "bottomLeft": "8px"
     },
     "shadow": "rgb(249, 16, 94) 1px 1px 0px 0px"
   }
 },
 "images": {
   "logo": "https://cdn.zeptonow.com/web-static-assets-prod/artifacts/15.12.0/images/header/primary-logo.svg",
   "favicon": "https://www.zepto.com/favicon.ico",
   "ogImage": "https://cdn.zeptonow.com/web-static-assets-prod/artifacts/15.12.0/favicon.png",
   "logoHref": "/",
   "logoAlt": "Zepto Home"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 0,
   "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zepto'.",
   "confidence": 0.95,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 2,
     "text": "ADD",
     "reasoning": "Button #2 has a vibrant text color (#F9105E) that matches the brand's primary color, making it stand out as the main call-to-action."
   },
   "secondary": {
     "index": 0,
     "text": "Get it on play store",
     "reasoning": "Button #0 is a secondary action with a neutral background and border, suitable for a less prominent CTA."
   },
   "confidence": 0.9
 },
 "personality": {
   "tone": "modern",
   "energy": "high",
   "targetAudience": "urban consumers in India"
 },
 "designSystem": {
   "framework": "tailwind",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 0,
       "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zepto'.",
       "confidence": 0.95
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}