Zeo Route Planner Brand Identity

A complete profile of Zeo Route Planner's visual system — colors, typography, components, and personality — extracted from https://zeorouteplanner.com. Built for designers, agents, and AI tools.

Colors

Color Palette

Brand palette extracted from https://zeorouteplanner.com.

• Primary: #157EF8
• Secondary: #FEFAEC
• Accent: #157EF8
• Background: #FFFFFF
• Text Primary: #000000
• Link: #337AB7

Typography

Each font links to its Google Fonts page where available.

• Primary: Poppins
• Heading: Futura

Poppins Google Fonts →
Futura Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Zeo Route Planner's actual button styles.

• Input

  • Background: transparent
  • Text Color: #DFDFDF
  • Border Color: null
  • Border Radius: 0px
  • Shadow: none

• Button Primary

  • Background: #157EF8
  • Text Color: #FFFFFF
  • Border Color: #157EF8
  • Border Radius: 12px
  • Shadow: none

• Button Secondary

  • Background: #F6F7F9
  • Text Color: #0F0F0F
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: delivery drivers and logistics companies

Frequently Asked Questions

What is Zeo Route Planner's primary brand color?
Zeo Route Planner's primary brand color is #157EF8.

What font does Zeo Route Planner use?
Zeo Route Planner uses Poppins for body text and Futura for headings.

Does Zeo Route Planner use a light or dark theme?
Zeo Route Planner's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Zeo Route Planner's logo?
Zeo Route Planner's logo is available directly on their site (https://zeorouteplanner.com).

How was this brand profile generated?
This profile was extracted from https://zeorouteplanner.com using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Futura",
      "role": "heading"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#157EF8",
    "secondary": "#FEFAEC",
    "accent": "#157EF8",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#337AB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Futura"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#DFDFDF",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#157EF8",
      "textColor": "#FFFFFF",
      "borderColor": "#157EF8",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F7F9",
      "textColor": "#0F0F0F",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://zeorouteplanner.com/wp-content/uploads/2023/01/logonew.webp",
    "favicon": "https://zeorouteplanner.com/wp-content/uploads/2020/12/cropped-logo192-350x350.png",
    "ogImage": "https://zeorouteplanner.com/wp-content/uploads/2022/04/zeo-route-planner-1.png",
    "logoHref": "https://zeorouteplanner.com/",
    "logoAlt": "Zeo Route Planner"
  }
}