Zenefits Brand Identity

A complete profile of Zenefits's visual system — colors, typography, components, and personality — extracted from http://zenefits.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://zenefits.com.

primary

#D64100

rgb(214, 65, 0)

secondary

#DB0661

rgb(219, 6, 97)

accent

#0B0134

rgb(11, 1, 52)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#0B0134

rgb(11, 1, 52)

link

#0B0134

rgb(11, 1, 52)

Typography

Each font links to its Google Fonts page where available.

primary

Open Sans

Open Sans Google Fonts →

heading

CentraNo2

CentraNo2 Google Fonts →

CentraNo2, Open Sans, sans-serif

UI Components

Live previews rendered using Zenefits's actual button styles.

Input

input

background transparent textColor #0B0134 borderColor null borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking HR solutions

Zenefits Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: everpath-course-content.s3-accelerate.amazonaws.com

Source: training.zenefits.com

Image: images.contentstack.io

Source: zenefits.com

Image: cc.sj-cdn.net

Source: training.zenefits.com

Image: images.contentstack.io

Source: zenefits.com

Image: i.vimeocdn.com

Source: zenefits.com

Frequently Asked Questions

What is Zenefits's primary brand color?

Zenefits's primary brand color is #D64100. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Zenefits use?

Zenefits uses #0B0134 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Zenefits use?

Zenefits uses Open Sans for body text and CentraNo2 for headings. Fonts were detected on http://zenefits.com as part of their live design system.

Does Zenefits use a light or dark theme?

Zenefits's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Zenefits's logo?

Zenefits's logo is available directly on their site (http://zenefits.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://zenefits.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zenefits.

Methodology

Brand data on this page was extracted from http://zenefits.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zenefits.