# Zeal Brand Identity

A complete profile of **Zeal**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value    |
|-----------|----------|
| Primary   | #B5BBC4  |
| Accent    | #004CDA  |
| Body Font | Inter    |
| Heading Font | Inter  |

## Color Palette

- primary: #B5BBC4
- secondary: #49505B
- accent: #004CDA
- background: #FFFFFF
- textPrimary: #191919
- link: #004CDA

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#191919, borderColor=#CCCCCC, borderRadius=8px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#E9E9E9, borderRadius=4px, shadow=none
- buttonSecondary: background=#FBFBFB, textColor=#191919, borderColor=#E9E9E9, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: staffing companies

## Zeal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Partner Onboarding – Help Center**  
  - Image:   
  - Source: [Help Center](https://support.zeal.com/hc/en-us/articles/33852320042893-Partner-Onboarding)  
- **Zeal | Blog: Insights On The Future of Work**  
  - Image:   
  - Source: [Blog](https://www.zeal.com/blog)  
- **Great Work Podcast presented by Zeal**  
  - Image:   
  - Source: [Podcast](https://www.zeal.com/great-work)  
- **Company Onboarding**  
  - Image:   
  - Source: [Onboarding Guide](https://docs.zeal.com/docs/employer-onboarding-guide)  
- **Zeal | 2026 Workforce Predictions: The Rise of Platform-Driven Labor**  
  - Image:   
  - Source: [Predictions Blog](https://www.zeal.com/blog/2026-workforce-predictions)

## Working with these fonts

Not found on Google Fonts? Follow these instructions to use the fonts:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Material Symbols Rounded",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#B5BBC4",
    "secondary": "#49505B",
    "accent": "#004CDA",
    "background": "#FFFFFF",
    "textPrimary": "#191919",
    "link": "#004CDA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Material Symbols Rounded",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": "#CCCCCC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#E9E9E9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFBFB",
      "textColor": "#191919",
      "borderColor": "#E9E9E9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/677879cb878bfd727a4c3546_Zeal%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/67cdbbe42cdad1bd1ae24564_zeal-logo-mark-square-light-on-dark-32.png",
    "ogImage": "https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/678003f7c761e7ee321a3a56_meta-image-main.png",
    "logoHref": "/",
    "logoAlt": "Zeal"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "staffing companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```