Zeal Brand Identity

A complete profile of Zeal's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #B5BBC4
• secondary: #49505B
• accent: #004CDA
• background: #FFFFFF
• textPrimary: #191919
• link: #004CDA

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#191919, borderColor=#CCCCCC, borderRadius=8px, shadow=none
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#E9E9E9, borderRadius=4px, shadow=none
• buttonSecondary: background=#FBFBFB, textColor=#191919, borderColor=#E9E9E9, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: staffing companies

Zeal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Partner Onboarding – Help Center
  • Image:
  • Source: Help Center
• Zeal | Blog: Insights On The Future of Work
  • Image:
  • Source: Blog
• Great Work Podcast presented by Zeal
  • Image:
  • Source: Podcast
• Company Onboarding
  • Image:
  • Source: Onboarding Guide
• Zeal | 2026 Workforce Predictions: The Rise of Platform-Driven Labor
  • Image:
  • Source: Predictions Blog

Working with these fonts

Not found on Google Fonts? Follow these instructions to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Material Symbols Rounded",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#B5BBC4",
    "secondary": "#49505B",
    "accent": "#004CDA",
    "background": "#FFFFFF",
    "textPrimary": "#191919",
    "link": "#004CDA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Material Symbols Rounded",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": "#CCCCCC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#E9E9E9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFBFB",
      "textColor": "#191919",
      "borderColor": "#E9E9E9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/677879cb878bfd727a4c3546_Zeal%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/67cdbbe42cdad1bd1ae24564_zeal-logo-mark-square-light-on-dark-32.png",
    "ogImage": "https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/678003f7c761e7ee321a3a56_meta-image-main.png",
    "logoHref": "/",
    "logoAlt": "Zeal"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "staffing companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}