Zeal Brand Identity

A complete profile of Zeal's visual system — colors, typography, components, and personality — extracted from https://www.zeal.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/zeal
• Machine-readable JSON: https://characterquilt.com/branding/zeal.json

Quick Facts

Color Palette

• primary: #B5BBC4
• secondary: #49505B
• accent: #004CDA
• background: #FFFFFF
• textPrimary: #191919
• link: #004CDA

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/677879cb878bfd727a4c3546_Zeal%20Logo.svg
• Favicon: https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/67cdbbe42cdad1bd1ae24564_zeal-logo-mark-square-light-on-dark-32.png
• Social card (og:image): https://cdn.prod.website-files.com/67631eed00e17775d4407a6b/678003f7c761e7ee321a3a56_meta-image-main.png

UI Components

• input: background=#FFFFFF, textColor=#191919, borderColor=#CCCCCC, borderRadius=8px, shadow=none
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#E9E9E9, borderRadius=4px, shadow=none
• buttonSecondary: background=#FBFBFB, textColor=#191919, borderColor=#E9E9E9, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: staffing companies

Zeal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Partner Onboarding – Help Center
  • Image: https://files.readme.io/842a791-invite-team-members.png
  • Source: https://support.zeal.com/hc/en-us/articles/33852320042893-Partner-Onboarding
• Zeal | Blog: Insights On The Future of Work
  • Image: https://cdn.prod.website-files.com/67631eed00e17775d4407a99/697295ba1771c8a9092fc2ca_compliance%20blog.png
  • Source: https://www.zeal.com/blog
• Great Work Podcast presented by Zeal
  • Image: https://cdn.prod.website-files.com/67631eed00e17775d4407a99/68473363589d899b1d59b3d4_Episode%201%20-%20Gino%20Rooney.png
  • Source: https://www.zeal.com/great-work
• Zeal | Blog: Insights On The Future of Work
  • Image: https://cdn.prod.website-files.com/67631eed00e17775d4407a99/68e9245a369501ec18b6f781_AI%20in%20Staffing%20v2%20-%20Featured%20Image.png
  • Source: https://www.zeal.com/blog
• Company Onboarding
  • Image: https://files.readme.io/87ad583-bank-verification-no-micro-deposit.png
  • Source: https://docs.zeal.com/docs/employer-onboarding-guide
• Zeal | 2026 Workforce Predictions: The Rise of Platform-Driven Labor
  • Image: https://cdn.prod.website-files.com/67631eed00e17775d4407a99/697a8449e045d1468e67e8eb_2026%20predictions.png
  • Source: https://www.zeal.com/blog/2026-workforce-predictions