Zarna Brand: Colors, Fonts, Logo & Visual Identity

Zarna Brand Identity

A complete profile of Zarna's visual system — colors, typography, components, and personality — extracted from https://www.zarnaai.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.zarnaai.com/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

UI Components

Live previews rendered using Zarna's actual button styles.

Button Primary

Button Secondary

Brand Personality

Zarna Brand in the Wild

Image: zarnaai.com
Source: zarnaai.com

Image: zarnaai.com
Source: zarnaai.com

Image: zarnaai.com
Source: zarnaai.com

Image: zarnaai.com
Source: zarnaai.com

Image: zarnaai.com
Source: zarnaai.com

Image: zarnaai.com
Source: zarnaai.com

Frequently Asked Questions

What is Zarna's primary brand color? Zarna's primary brand color is #4DD0E1. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Zarna use? Zarna uses ui-sans-serif as the primary typeface across body and headings.

Does Zarna use a light or dark theme? Zarna's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Zarna's logo? Zarna's logo is available directly on their site (https://www.zarnaai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://www.zarnaai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zarna.

Methodology

Brand data on this page was extracted from https://www.zarnaai.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zarna.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 85
    },
    {
      "family": "system-ui",
      "count": 85
    },
    {
      "family": "sans-serif",
      "count": 85
    },
    {
      "family": "Apple Color Emoji",
      "count": 85
    },
    {
      "family": "Segoe UI Emoji",
      "count": 85
    },
    {
      "family": "Segoe UI Symbol",
      "count": 85
    },
    {
      "family": "Noto Color Emoji",
      "count": 85
    }
  ],
  "colors": {
    "primary": "#4DD0E1",
    "secondary": "#94E3ED",
    "accent": "#4DD0E1",
    "background": "#FFFFFF",
    "textPrimary": "#0C0C0C",
    "link": "#DBF6F9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "40px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4DD0E1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0C0C0C",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.zarnaai.com/zarna_logo_white_full.png",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Zarna"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Zarna'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Your Pilot",
      "reasoning": "Button #0 has a vibrant brand color (#4DD0E1) and action-oriented text ('Start Your Pilot'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #2 has a contrasting dark background (#0C0C0C) and a relevant action ('Book a Demo'), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "private equity professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Zarna'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}