# Yotta Brand Identity

A complete profile of **Yotta**'s visual system — colors, typography, components, and personality — extracted from [https://www.withyotta.com](https://www.withyotta.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.withyotta.com.

primary  
#4E0CDC

secondary  
#0000EE

accent  
#4E0CDC

background  
#FFFFFF

textPrimary  
#091A28

link  
#091A28

## Typography

Each font links to its Google Fonts page where available.

primary  
Poppins

heading  
Gilroy

Poppins, sans-serif

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Yotta's actual button styles.

Button Primary  
background #4E0CDC  
textColor #0000EE  
borderRadius 50px  
shadow none

Button Secondary  
background #FFFFFF  
textColor #000000  
borderColor #000000  
borderRadius 50px  
shadow none

## Brand Personality

**Tone:** playful  
**Energy:** high  
**Audience:** young adults interested in gaming and prizes

## Yotta Brand in the Wild

Image: [preview.redd.it](https://preview.redd.it/yotta-still-running-ads-v0-y5fjhmyy88ae1.jpeg?auto=webp&s=36d7596a1818e1e474c39675e28a35e684f3ae12)

Source: [reddit.com](https://www.reddit.com/r/yotta/comments/1hqksa0/yotta_still_running_ads/)

Image: [preview.redd.it](https://preview.redd.it/second-status-report-v0-c238l4ikwf6d1.jpg?width=640&crop=smart&auto=webp&s=2716aaa165fae967111910cf0a136afa39a0f17c)

Source: [reddit.com](https://www.reddit.com/r/yotta/comments/1dff6bz/second_status_report/)

## Frequently Asked Questions

What is Yotta's primary brand color?

Yotta's primary brand color is #4E0CDC. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Yotta use?

Yotta uses Poppins for body text and Gilroy for headings. Fonts were detected on https://www.withyotta.com as part of their live design system.

Does Yotta use a light or dark theme?

Yotta's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Yotta's logo?

Yotta's logo is available directly on their site (https://www.withyotta.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.withyotta.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Yotta.

## Methodology

Brand data on this page was extracted from [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Yotta.