llms.txt

Yotpo Brand Identity

A complete profile of Yotpo's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #F9F3E4
Accent #0042E4
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: ecommerce businesses

Yotpo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#F9F3E4",
 "secondary": "#FAD2C4",
 "accent": "#0042E4",
 "background": "#FFFFFF",
 "textPrimary": "#313438",
 "link": "#0042E4"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter"
 ]
 },
 "fontSizes": {
 "h1": "18px",
 "h2": "32px",
 "body": "10px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "7px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#313438",
 "borderColor": null,
 "borderRadius": "200px",
 "borderRadiusCorners": {
 "topLeft": "200px",
 "topRight": "200px",
 "bottomRight": "200px",
 "bottomLeft": "200px"
 },
 "shadow": "rgb(49, 52, 56) 0px 0px 0px 1px"
 },
 "buttonPrimary": {
 "background": "#F9F3E4",
 "textColor": "#313438",
 "borderColor": "#313438",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#313438",
 "textColor": "#FFFFFF",
 "borderColor": "#313438",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.yotpo.com/wp-content/themes/yotpo/images/general/yotpo-logo-v3.svg",
 "favicon": "https://www.yotpo.com/wp-content/themes/yotpo/images/cropped-yotpo-logo-lettermark.png",
 "ogImage": "https://www.yotpo.com/wp-content/uploads/2024/02/SEO-HP@2x-1024x536.png",
 "logoHref": "https://www.yotpo.com/",
 "logoAlt": "Yotpo Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Yotpo'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get a demo",
 "reasoning": "Button #0 ('Get a demo') is likely the primary CTA due to its action-oriented text and distinct color (#F9F3E4), which stands out as a call-to-action."
 },
 "secondary": {
 "index": 4,
 "text": "Learn how",
 "reasoning": "Button #4 ('Learn how') is selected as secondary because it has a different background color (#313438) and serves as a supportive action with a neutral tone."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "ecommerce businesses"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Yotpo'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}