Yardi Brand Identity

A complete profile of Yardi's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0072CE
• secondary: #2271B1
• accent: #0072CE
• background: #F9F9F9
• textPrimary: #000000
• link: #1E87F0

Typography

• primary: Mulish — https://fonts.google.com/specimen/Mulish
• heading: Mulish — https://fonts.google.com/specimen/Mulish

Visual Assets

• Logo: https://www.yardi.com/wp-content/client-mu-plugins/cmw-icons/svg/logos/yardi_logo.svg
• Favicon: https://www.yardi.com/wp-content/themes/cmw-standard-v2-theme/images/icons/apple-touch-icon-57x57.png
• Social card (og:image): https://www.yardi.com/wp-content/uploads/sites/93/2025/04/Yardi.com_default_1200x1200.png

UI Components

• input: background=#FFFFFF, textColor=#595959, borderColor=#DCDCDC, borderRadius=4px, shadow=none
• buttonPrimary: background=#0072CE, textColor=#FFFFFF, borderRadius=3.5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

Yardi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Events articles - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2025/06/Main-blog-photo-IMG_2118-1.jpeg?w=4032
  • Source: https://www.yardi.com/blog/events/
• Apart Together - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2020/11/Yardi-Blog-Corp-WFH-ER.jpeg
  • Source: https://www.yardi.com/blog/apart-together/
• Welcome to the Yardi property management blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2026/04/MF_Blog_Hero_121225_-28968_v2.jpg?w=1920
  • Source: https://www.yardi.com/blog/
• Products - Yardi
  • Image: https://www.yardi.com/wp-content/uploads/sites/93/2025/03/IM-Acquisition-Manager-Hero.png
  • Source: https://www.yardi.com/en-gb/product/
• Reasons to Celebrate - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2021/03/Blog-Corp-WFH-Anniversary-RH13574.jpeg
  • Source: https://www.yardi.com/blog/reasons-to-celebrate/
• Accounting Simplified - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2018/11/Yardi-Blog-Voyager-Management-Accounting-Simplified-MF-ER.jpg
  • Source: https://www.yardi.com/blog/accounting-simplified/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Mulish","role": "body"}
 ],
 "colors": {
 "primary": "#0072CE",
 "secondary": "#2271B1",
 "accent": "#0072CE",
 "background": "#F9F9F9",
 "textPrimary": "#000000",
 "link": "#1E87F0"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Mulish",
 "heading": "Mulish"
 },
 "fontStacks": {
 "heading": ["Mulish", "sans-serif"],
 "body": ["Mulish", "sans-serif"],
 "paragraph": ["Mulish", "sans-serif"]
 },
 "fontSizes": {
 "h1": "53px",
 "h2": "50px",
 "body": "28px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#595959",
 "borderColor": "#DCDCDC",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#0072CE",
 "textColor": "#FFFFFF",
 "borderRadius": "3.5px",
 "borderRadiusCorners": {
 "topLeft": "3.5px",
 "topRight": "3.5px",
 "bottomRight": "3.5px",
 "bottomLeft": "3.5px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.yardi.com/wp-content/client-mu-plugins/cmw-icons/svg/logos/yardi_logo.svg",
 "favicon": "https://www.yardi.com/wp-content/themes/cmw-standard-v2-theme/images/icons/apple-touch-icon-57x57.png",
 "ogImage": "https://www.yardi.com/wp-content/uploads/sites/93/2025/04/Yardi.com_default_1200x1200.png",
 "logoHref": "https://www.yardi.com/",
 "logoAlt": "yardi_logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "real estate professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}