Yardi Brand Identity

A complete profile of Yardi's visual system — colors, typography, components, and personality — extracted from https://yardi.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/yardi
• Machine-readable JSON: https://characterquilt.com/branding/yardi.json
• Per-page llms.txt: https://characterquilt.com/branding/yardi/llms.txt

Quick Facts

Color Palette

• primary: #0072CE
• secondary: #2271B1
• accent: #0072CE
• background: #F9F9F9
• textPrimary: #000000
• link: #1E87F0

Typography

• primary: Mulish — https://fonts.google.com/specimen/Mulish
• heading: Mulish — https://fonts.google.com/specimen/Mulish

Visual Assets

• Logo: https://www.yardi.com/wp-content/client-mu-plugins/cmw-icons/svg/logos/yardi_logo.svg
• Favicon: https://www.yardi.com/wp-content/themes/cmw-standard-v2-theme/images/icons/apple-touch-icon-57x57.png
• Social card (og:image): https://www.yardi.com/wp-content/uploads/sites/93/2025/04/Yardi.com_default_1200x1200.png

UI Components

• input: background=#FFFFFF, textColor=#595959, borderColor=#DCDCDC, borderRadius=4px, shadow=none
• buttonPrimary: background=#0072CE, textColor=#FFFFFF, borderRadius=3.5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

Yardi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Events articles - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2025/06/Main-blog-photo-IMG_2118-1.jpeg?w=4032
  • Source: https://www.yardi.com/blog/events/
• Apart Together - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2020/11/Yardi-Blog-Corp-WFH-ER.jpeg
  • Source: https://www.yardi.com/blog/apart-together/
• Welcome to the Yardi property management blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2026/04/MF_Blog_Hero_121225_-28968_v2.jpg?w=1920
  • Source: https://www.yardi.com/blog/
• Products - Yardi
  • Image: https://www.yardi.com/wp-content/uploads/sites/93/2025/03/IM-Acquisition-Manager-Hero.png
  • Source: https://www.yardi.com/en-gb/product/
• Reasons to Celebrate - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2021/03/Blog-Corp-WFH-Anniversary-RH13574.jpeg
  • Source: https://www.yardi.com/blog/reasons-to-celebrate/
• Accounting Simplified - Yardi Corporate Blog
  • Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2018/11/Yardi-Blog-Voyager-Management-Accounting-Simplified-MF-ER.jpg
  • Source: https://www.yardi.com/blog/accounting-simplified/

Working with these fonts

Not found on Google Fonts? Here is a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.