Xendit Brand: Colors, Fonts, Logo & Visual Identity

Xendit Brand Identity

A complete profile of Xendit's visual system — colors, typography, components, and personality — extracted from https://www.xendit.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.xendit.co/.

primary
- Hex: #4573FF
- RGB: rgb(69, 115, 255)
secondary
- Hex: #69727D
- RGB: rgb(105, 114, 125)
accent
- Hex: #1762EE
- RGB: rgb(23, 98, 238)
background
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
textPrimary
- Hex: #1762EE
- RGB: rgb(23, 98, 238)
link
- Hex: #1762EE
- RGB: rgb(23, 98, 238)

Typography

Each font links to its Google Fonts page where available.

primary: Roboto
Google Fonts →
heading: Inter
Google Fonts →
Font stack: Inter, Roboto, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Button Primary

Background: #1762EE
Text Color: #FFFFFF
Border Color: #1762EE
Border Radius: 5px
Shadow: rgba(0, 0, 0, 0.5) 0px 0px 0px 0px

Button Secondary

Background: #FFFFFF
Text Color: #333333
Border Radius: 0px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses in Southeast Asia

Xendit Brand in the Wild

Image: xendit.co
Source: xendit.co

Frequently Asked Questions

What is Xendit's primary brand color?
Xendit's primary brand color is #4573FF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Xendit use?
Xendit uses #1762EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Xendit use?
Xendit uses Roboto for body text and Inter for headings. Fonts were detected on https://www.xendit.co/ as part of their live design system.
Does Xendit use a light or dark theme?
Xendit's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://www.xendit.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Xendit.

Methodology

Brand data on this page was extracted from https://www.xendit.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Xendit.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4573FF",
    "secondary": "#69727D",
    "accent": "#1762EE",
    "background": "#FFFFFF",
    "textPrimary": "#1762EE",
    "link": "#1762EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "13px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1762EE",
      "textColor": "#FFFFFF",
      "borderColor": "#1762EE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.5) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.xendit.co/wp-content/uploads/2025/09/xd-favicon-36x36.png",
    "ogImage": "https://www.xendit.co/wp-content/uploads/2024/01/Logo-Xendit.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No visible, medium/large logo in the header matched the brand 'Xendit'. All candidates were either invisible or not clearly branded.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign Up Now",
      "reasoning": "Button #0 'Sign Up Now' uses the brand's vibrant blue color (#1762EE) and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 13,
      "text": "Learn more",
      "reasoning": "Button #2 'Learn more' has a different background color (#FFFFFF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in Southeast Asia"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No visible, medium/large logo in the header matched the brand 'Xendit'. All candidates were either invisible or not clearly branded.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}