llms.txt

xAI Brand Identity

A complete profile of xAI's visual system — colors, typography, components, and personality — extracted from https://x.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #153621
Accent #39A15F
Body Font universalSans
Heading Font universalSans

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: tech enthusiasts and researchers

xAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "universalSans",
 "role": "unknown"
 },
 {
 "family": "GeistMono",
 "role": "monospace"
 },
 {
 "family": "Roboto Mono",
 "role": "monospace"
 }
 ],
 "colors": {
 "primary": "#153621",
 "secondary": "#39A15F",
 "accent": "#39A15F",
 "background": "#121212",
 "textPrimary": "#121212",
 "link": "#6B7280"
 },
 "typography": {
 "fontFamilies": {
 "primary": "universalSans",
 "heading": "universalSans"
 },
 "fontStacks": {
 "heading": [
 "universalSans"
 ],
 "body": [
 "universalSans"
 ],
 "paragraph": [
 "universalSans"
 ]
 },
 "fontSizes": {
 "h1": "30px",
 "h2": "30px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {},
 "images": {
 "favicon": "https://x.ai/favicon.ico",
 "ogImage": "https://x.ai/opengraph-image.png?6014284994b18e1d"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "The only logo candidate is tiny and located in the body, not in the header. It does not match typical brand logo characteristics.",
 "confidence": 0.3,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "The only detected button has a dark background, which is not vibrant or action-oriented enough to be considered a primary CTA."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "There is only one button detected, so no secondary button can be identified."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech enthusiasts and researchers"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "The only logo candidate is tiny and located in the body, not in the header. It does not match typical brand logo characteristics.",
 "confidence": 0.3
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}