# x1 Brand Identity

A complete profile of **x1**'s visual system — colors, typography, components, and personality — extracted from [https://www.x1.new](https://www.x1.new/). Built for designers, agents, and AI tools.

Primary

#0000EE

Accent

#3F90B2

Body Font

Inter

Heading

Inter

## Color Palette

Brand palette extracted from https://www.x1.new.

primary

#0000EE

rgb(0, 0, 238)

secondary

#0885FE

rgb(8, 133, 254)

accent

#3F90B2

rgb(63, 144, 178)

background

#000000

rgb(0, 0, 0)

textPrimary

#000000

rgb(0, 0, 0)

link

#3F90B2

rgb(63, 144, 178)

## Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

heading

Inter

Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using x1's actual button styles.

### Input

input

background transparent textColor #FFFFFF borderColor null borderRadius 0px shadow none

### Button Primary

buttonPrimary

background #FFFFFF textColor #0000EE borderRadius 27px shadow none

### Button Secondary

buttonSecondary

background #262626 textColor #0000EE borderRadius 22px shadow none

## Brand Personality

**Tone:** modern  **Energy:** high  **Audience:** developers and tech enthusiasts

## x1 Brand in the Wild

Image: [framerusercontent.com](https://framerusercontent.com/images/I103zvKUpmedoRE1vQBHyT5pcN0.png?width=3252&height=3128)

Source: [x1.new](https://x1.new/)

Image: [framerusercontent.com](https://framerusercontent.com/images/P48CQjhvJv9CyzdCObfbFUnOX4.png?width=5576&height=3293)

Source: [x1.new](https://x1.new/)

Image: [framerusercontent.com](https://framerusercontent.com/images/qanZolaqCoDshCAlB3X4bOCH0s.png?width=2356&height=3128)

Source: [x1.new](https://x1.new/)

Image: [framerusercontent.com](https://framerusercontent.com/images/xqUpAezE9KJyP7WuzaAN5NW93AA.png?width=5520&height=3293)

Source: [x1.new](https://x1.new/)

Image: [framerusercontent.com](https://framerusercontent.com/images/THHR5MgoWvW4mV4AmQR10BqRVGQ.png?width=2854&height=1606)

Source: [x1.new](https://x1.new/)

Image: [framerusercontent.com](https://framerusercontent.com/images/CcvsPD2z1wSBNmMJvyOQifhGVs.png?width=1000&height=1000)

Source: [x1.new](https://x1.new/)

## Frequently Asked Questions

What is x1's primary brand color?

x1's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does x1 use?

x1 uses #3F90B2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does x1 use?

x1 uses Inter as the primary typeface across body and headings.

Does x1 use a light or dark theme?

x1's primary site uses a dark color scheme, with a background of #000000.

How was this brand profile generated?

This profile was extracted from https://www.x1.new using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by x1.

## Methodology

Brand data on this page was extracted from [https://www.x1.new](https://www.x1.new/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by x1.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/x1.json](/content/branding/x1.json) [GET /branding/x1/llms.txt](/content/branding/x1/llms.txt)

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "SF Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0885FE",
    "accent": "#3F90B2",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3F90B2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "SF Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "52px",
      "body": "11px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "27px",
      "borderRadiusCorners": {
        "topLeft": "27px",
        "topRight": "27px",
        "bottomRight": "27px",
        "bottomLeft": "27px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#262626",
      "textColor": "#0000EE",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/8ssgaGUfUPgfNEA2p4B4z9irLok.png",
    "ogImage": "https://framerusercontent.com/images/1G55tlHIECcgAlyqX5vZMBKFVY.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Building",
      "reasoning": "The button 'Start Building' has a light background (#FFFFFF) which contrasts with the dark theme of the site, making it stand out. The text is action-oriented, encouraging users to begin using the service, which aligns with a primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Join Discord",
      "reasoning": "The button 'Join Discord' has a dark background (#262626) and serves as a secondary action, inviting users to engage with the community rather than directly using the service."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}