# Wrtn Brand Identity

A complete profile of **Wrtn**'s visual system — colors, typography, components, and personality — extracted from https://wrtn.io/en/. Built for designers, agents, and AI tools.

## Quick Facts

| Field     | Value      |
|-----------|------------|
| Primary   | #6F3A3A   |
| Accent    | #2563EB   |
| Body Font | Pretendard |
| Heading Font | Pretendard |

## Color Palette

- primary: #6F3A3A
- accent: #2563EB
- background: #FFFFFF
- textPrimary: #333333
- link: #2563EB

## Typography

- primary: Pretendard — https://fonts.google.com/specimen/Pretendard
- heading: Pretendard — https://fonts.google.com/specimen/Pretendard

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Wrtn Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Startups leverage celebrity power like GD to boost brand awareness in ads - CHOSUNBIZ**  
    
  Source: https://biz.chosun.com/en/en-industry/2025/07/03/XZB5YECX65E4LBQV2P7SRKX5RA/
- **Wrtn AI's US Expansion and 2028 IPO Plan After 70M Revenue - News and Statistics - IndexBox**  
    
  Source: https://www.indexbox.io/blog/wrtn-targets-2028-ipo-and-us-launch-after-strong-asian-growth/
- **Wrtn Technologies, Named as CES Innovation Awards Honoree, Will Be Attending CES 2023**  
    
  Source: https://www.prnewswire.com/news-releases/wrtn-technologies-named-as-ces-innovation-awards-honoree-will-be-attending-ces-2023-301710681.html
- **Wrtn selects G-Dragon as exclusive model for innovative advertising campaign - CHOSUNBIZ**  
    
  Source: https://biz.chosun.com/en/en-it/2025/06/15/XMNJWYTPMFH4XLMWZCZWBM3OCI/
- **WRTN Reports 15-Fold Revenue Growth in Filing | Let's Data Science**  
    
  Source: https://letsdatascience.com/news/wrtn-reports-15-fold-revenue-growth-in-filing-36b6f511
- **크랙**  
    
  Source: https://crack.wrtn.ai/landing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Pretendard",
   "role": "body"
  },
  {
   "family": "Noto Sans JP",
   "role": "body"
  },
  {
   "family": "Manrope",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#6F3A3A",
  "accent": "#2563EB",
  "background": "#FFFFFF",
  "textPrimary": "#333333",
  "link": "#2563EB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Pretendard",
   "heading": "Pretendard"
  },
  "fontStacks": {
   "heading": [
    "Pretendard",
    "Noto Sans JP",
    "sans-serif"
   ],
   "body": [
    "Pretendard",
    "Noto Sans JP",
    "sans-serif"
   ],
   "paragraph": [
    "Pretendard",
    "Noto Sans JP",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "48px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {},
 "images": {
  "logo": "https://wrtn.io/wp-content/themes/wrtn-theme/assets/img/logo-black.svg",
  "favicon": "https://wrtn.io/wp-content/themes/wrtn-theme/assets/img/wrtn_new_favicon.png",
  "ogImage": "https://wrtn.io/wp-content/uploads/2026/02/wrtn_new_og.png",
  "logoHref": "https://wrtn.io/en/",
  "logoAlt": "Wrtn Technologies"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Wrtn Technologies'. It is the most prominent logo that aligns with the brand identity.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, and it does not have a vibrant or brand-specific color that would typically indicate a primary CTA. It uses a neutral background color (#FFFFFF), which is not suitable for a primary CTA."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is no secondary button available with a different background color from the primary button."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Wrtn Technologies'. It is the most prominent logo that aligns with the brand identity.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```