# Writer Brand Identity

A complete profile of **Writer**'s visual system — colors, typography, components, and personality — extracted from [https://writer.com/?ref=startups.gallery](https://writer.com/?ref=startups.gallery). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://writer.com/?ref=startups.gallery.

- primary:  #5551FF
- secondary: #0000EE
- accent:    #5551FF
- background: #FFFFFF
- textPrimary: #000000
- link:      #E4E9FF

## Typography

Each font links to its Google Fonts page where available.

- primary: Poppins  
- heading: CanelaDeck  
[Poppins Google Fonts →](https://fonts.google.com/specimen/Poppins)  
[CanelaDeck Google Fonts →](https://fonts.google.com/specimen/CanelaDeck)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

**Live previews rendered using Writer's actual button styles.**

### Input

- background: #333333  
- textColor: #FFFFFF  
- borderColor: null  
- borderRadius: 72px  
- shadow: none

### Button Primary

- background: #5551FF  
- textColor: #FFFFFF  
- borderColor: #5551FF  
- borderRadius: 82px  
- shadow: none

### Button Secondary

- background: #FFFFFF  
- textColor: #000000  
- borderRadius: 60px  
- shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** enterprise clients

## Writer Brand in the Wild

[View Source](https://images.template.net/266005/Content-Writer-Job-Ad-Template-edit-online-1.jpg)

[View Source](https://k12.thoughtfullearning.com/sites/k12/files/teacherGuides/chapterOpeners/245_WritersExpress.jpg)

[View Source](https://images01.nicepagecdn.com/page/14/82/website-template-preview-148207.jpg)

[View Source](https://assets.visme.co/templates/banners/thumbnails/i_Content-Writer-Job-Advertisement_full.jpg)

[View Source](https://images.ctfassets.net/1e6ajr2k4140/2Ax0k7XIQkzjQouoNyPWON/9751b00d06fde2deacd703a145875f7a/Social_Share__51_.png)

[View Source](https://s3-alpha.figma.com/hub/file/2200960883375642504/9072366e-605d-47b4-b6af-a3e103bf2328-cover.png)

## Frequently Asked Questions

### What is Writer's primary brand color?

Writer's primary brand color is #5551FF. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Writer use?

Writer uses Poppins for body text and CanelaDeck for headings. Fonts were detected on https://writer.com/?ref=startups.gallery as part of their live design system.

### Does Writer use a light or dark theme?

Writer's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Writer's logo?

Writer's logo is available directly on their site (https://writer.com/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from https://writer.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Writer.

## Methodology

Brand data on this page was extracted from [https://writer.com/?ref=startups.gallery](https://writer.com/?ref=startups.gallery) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and linked out to their original third-party publishers.