# World Labs Brand Identity

A complete profile of **World Labs**'s visual system — colors, typography, components, and personality — extracted from [https://www.worldlabs.ai/](https://www.worldlabs.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.worldlabs.ai/.

- **Primary:** #9494A8
- **Secondary:** #2A679C
- **Accent:** #2E2E38
- **Background:** #F9F9FB
- **Text Primary:** #2E2E38
- **Link:** #5F5F75

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Roobert ([Google Fonts →](https://fonts.google.com/specimen/Roobert))
- **Heading:** Gilda Display ([Google Fonts →](https://fonts.google.com/specimen/Gilda+Display))

## Visual Assets

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## UI Components

Live previews rendered using World Labs's actual button styles.

### Button Primary
- Background: #2E2E38
- Text Color: #F9F9FB
- Border Radius: 3px
- Shadow: none

### Button Secondary
- Background: #F9F9FB
- Text Color: #2E2E38
- Border Radius: 3px
- Shadow: none

## Brand Personality
**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals and innovators

## Frequently Asked Questions

### What is World Labs's primary brand color?
World Labs's primary brand color is #9494A8. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does World Labs use?
World Labs uses #2E2E38 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does World Labs use?
World Labs uses Roobert for body text and Gilda Display for headings. Fonts were detected on https://www.worldlabs.ai/ as part of their live design system.

### Does World Labs use a light or dark theme?
World Labs's primary site uses a light color scheme, with a background of #F9F9FB.

### Where can I find World Labs's logo?
World Labs's logo is available directly on their site (https://www.worldlabs.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://www.worldlabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by World Labs.

## Methodology

Brand data on this page was extracted from [https://www.worldlabs.ai/](https://www.worldlabs.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.