World Labs Brand: Colors, Fonts, Logo & Visual Identity
World Labs Brand Identity
A complete profile of World Labs's visual system — colors, typography, components, and personality — extracted from https://www.worldlabs.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.worldlabs.ai/.
- Primary: #9494A8
- Secondary: #2A679C
- Accent: #2E2E38
- Background: #F9F9FB
- Text Primary: #2E2E38
- Link: #5F5F75
Typography
Each font links to its Google Fonts page where available.
- Primary: Roobert (Google Fonts →)
- Heading: Gilda Display (Google Fonts →)
Visual Assets
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UI Components
Live previews rendered using World Labs's actual button styles.
Button Primary
- Background: #2E2E38
- Text Color: #F9F9FB
- Border Radius: 3px
- Shadow: none
Button Secondary
- Background: #F9F9FB
- Text Color: #2E2E38
- Border Radius: 3px
- Shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy professionals and innovators
Frequently Asked Questions
What is World Labs's primary brand color?
World Labs's primary brand color is #9494A8. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does World Labs use?
World Labs uses #2E2E38 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does World Labs use?
World Labs uses Roobert for body text and Gilda Display for headings. Fonts were detected on https://www.worldlabs.ai/ as part of their live design system.
Does World Labs use a light or dark theme?
World Labs's primary site uses a light color scheme, with a background of #F9F9FB.
Where can I find World Labs's logo?
World Labs's logo is available directly on their site (https://www.worldlabs.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.worldlabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by World Labs.
Methodology
Brand data on this page was extracted from https://www.worldlabs.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.