Workpay Brand: Colors, Fonts, Logo & Visual Identity

Workpay Brand Identity

A complete profile of Workpay's visual system — colors, typography, components, and personality — extracted from https://myworkpay.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://myworkpay.com.

primary:
#62A446 (rgb(98, 164, 70))
secondary:
#63A543 (rgb(99, 165, 67))
accent:
#62A446 (rgb(98, 164, 70))
background:
#FFFFFF (rgb(255, 255, 255))
textPrimary:
#253545 (rgb(37, 53, 69))
link:
#253545 (rgb(37, 53, 69))

Typography

Each font links to its Google Fonts page where available.

primary: Moderat trial Google Fonts →
heading: Moderat trial Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

.svg)
Logo

Favicon

UI Components

Live previews rendered using Workpay's actual button styles.

Button Primary
background: #62A446
textColor: #FFFFFF
borderRadius: 8px
shadow: none
Button Secondary
background: #63A543
textColor: #FFFFFF
borderRadius: 8px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses in Africa

Workpay Brand in the Wild

Image: assets.website-files.com
Source: remote.myworkpay.com

Image: cdn.prod.website-files.com
Source: myworkpay.com

Frequently Asked Questions

What is Workpay's primary brand color?
Workpay's primary brand color is #62A446. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Workpay use?
Workpay uses Moderat trial as the primary typeface across body and headings.
Does Workpay use a light or dark theme?
Workpay's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Workpay's logo?
Workpay's logo is available directly on their site (https://myworkpay.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://myworkpay.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Workpay.

Methodology

Brand data on this page was extracted from https://myworkpay.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Workpay.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat trial",
      "role": "body"
    },
    {
      "family": "Tomatogrotesk",
      "role": "unknown"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#62A446",
    "secondary": "#63A543",
    "accent": "#62A446",
    "background": "#FFFFFF",
    "textPrimary": "#253545",
    "link": "#253545"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat trial",
      "heading": "Moderat trial"
    },
    "fontStacks": {
      "heading": [
        "Tomatogrotesk",
        "sans-serif"
      ],
      "body": [
        "Moderat trial",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat trial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#62A446",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#63A543",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6127aba2d82aad1ff1b27831/6140311662f2222e5728479e_Layer%202%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/6127aba2d82aad1ff1b27831/615417d33bb89511ba46ce23_Favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "workpay logo"
  }
}

Confidence

Buttons: 0.95
Colors: 0.9
Overall: 0.925