Worklytics Brand: Colors, Fonts, Logo & Visual Identity

Worklytics Brand Identity

A complete profile of Worklytics's visual system — colors, typography, components, and personality — extracted from https://www.worklytics.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.worklytics.co.

primary
#5E7B8A
rgb(94, 123, 138)

secondary
#0D364B
rgb(13, 54, 75)

accent
#0073E6
rgb(0, 115, 230)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#3960F0
rgb(57, 96, 240)

link
#3960F0
rgb(57, 96, 240)

Typography

Each font links to its Google Fonts page where available.

primary
Kumbh Sans
Kumbh Sans Google Fonts →

heading
Kumbh Sans
Kumbh Sans Google Fonts →

Kumbh Sans, sans-serif

UI Components

Live previews rendered using Worklytics's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals and HR departments

Worklytics Brand in the Wild

Image: worklytics.zendesk.com
Source: worklytics.zendesk.com

Image: brunofelicio.com
Source: brunofelicio.com

Image: 3iap.com
Source: 3iap.com

Image: brunofelicio.com
Source: brunofelicio.com

Frequently Asked Questions

What is Worklytics's primary brand color?
Worklytics's primary brand color is #5E7B8A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Worklytics use?
Worklytics uses #0073E6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Worklytics use?
Worklytics uses Kumbh Sans as the primary typeface across body and headings.

Does Worklytics use a light or dark theme?
Worklytics's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Worklytics's logo?
Worklytics's logo is available directly on their site (https://www.worklytics.co). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.worklytics.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Worklytics.

Methodology

Brand data on this page was extracted from https://www.worklytics.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Worklytics.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Kumbh Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5E7B8A",
    "secondary": "#0D364B",
    "accent": "#0073E6",
    "background": "#FFFFFF",
    "textPrimary": "#3960F0",
    "link": "#3960F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Kumbh Sans",
      "heading": "Kumbh Sans"
    },
    "fontStacks": {
      "heading": [
        "Kumbh Sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0073E6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#0073E6",
      "borderColor": "#0073E6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/626173f9597b2935e932c8a4/62619aa719481264aa826077_worklytics-white.svg",
    "favicon": "https://cdn.prod.website-files.com/626173f9597b2935e932c8a4/62728ef30f74286fbb549fc3_favicon-32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Worklytics Co."
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and HR departments"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}