Workfront Brand Identity

A complete profile of Workfront's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #274DEA
• secondary: #FF00A0
• accent: #3B63FB
• background: #FFFFFF
• textPrimary: #292929
• link: #3B63FB

Typography

• primary: Adobe Clean — https://fonts.google.com/specimen/Adobe+Clean
• heading: Trebuchet MS — https://fonts.google.com/specimen/Trebuchet+MS

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#292929, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#2C2C2C, borderColor=#FFFFFF, borderRadius=16px, shadow=none
• buttonSecondary: background=#2C2C2C, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=20px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Workfront Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 5 Content Marketing Ideas for B2B Sites

  Source: https://business.adobe.com/blog/basics/ecommerce-sites-5-content-marketing-ideas-b2b

• User-generated content: Benefits, strategy, and examples

  Source: https://business.adobe.com/blog/basics/user-generated-content-ugc-a-guide-to-getting-started

• Content Supply Chains: Challenges and Optimization Strategies

  Source: https://business.adobe.com/blog/perspectives/optimizing-your-content-supply-chain-to-deliver-exceptional-experiences

• 9 free email marketing template websites

  Source: https://business.adobe.com/blog/basics/find-email-marketing-templates

• Scale productivity for content with Adobe's creative system

  Source: https://business.adobe.com/blog/scale-creative-productivity-with-adobes-connected-platform

• Ecommerce customer service — 9 best practices | Adobe UK

  Source: https://business.adobe.com/uk/blog/basics/ecommerce-customer-service

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Adobe Clean", "role": "body"},
 {"family": "Trebuchet MS", "role": "heading"},
 {"family": "Arial", "role": "unknown"}
 ],
 "colors": {
 "primary": "#274DEA",
 "secondary": "#FF00A0",
 "accent": "#3B63FB",
 "background": "#FFFFFF",
 "textPrimary": "#292929",
 "link": "#3B63FB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Adobe Clean",
 "heading": "Trebuchet MS"
 },
 "fontStacks": {
 "heading": ["Adobe Clean", "adobe-clean", "Trebuchet MS", "sans-serif"],
 "body": ["Adobe Clean", "adobe-clean", "Trebuchet MS", "sans-serif"],
 "paragraph": ["Adobe Clean", "adobe-clean", "Trebuchet MS", "sans-serif"]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "44px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#292929",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#2C2C2C",
 "borderColor": "#FFFFFF",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#2C2C2C",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "20px",
 "borderRadiusCorners": {
 "topLeft": "20px",
 "topRight": "20px",
 "bottomRight": "20px",
 "bottomLeft": "20px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://business.adobe.com/assets/icons/gnav/adobe-for-business-web-lockup-rev2.svg",
 "favicon": "https://business.adobe.com/img/favicons/favicon.ico",
 "ogImage": "https://business.adobe.com/media_14f51d4684c05e97465248122131f08550ea52ed1.png?width=1200&format=pjpg&optimize=medium",
 "logoHref": "https://business.adobe.com/",
 "logoAlt": "Adobe for business"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "enterprise businesses"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
 }