workfront.json

Workfront Brand Identity

A complete profile of Workfront's visual system — colors, typography, components, and personality — extracted from https://business.adobe.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #274DEA
Accent #3B63FB
Body Font Adobe Clean
Heading Font Trebuchet MS

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Workfront Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Adobe Clean",
      "role": "body"
    },
    {
      "family": "Trebuchet MS",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#274DEA",
    "secondary": "#FF00A0",
    "accent": "#3B63FB",
    "background": "#FFFFFF",
    "textPrimary": "#292929",
    "link": "#3B63FB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Adobe Clean",
      "heading": "Trebuchet MS"
    },
    "fontStacks": {
      "heading": [
        "Adobe Clean",
        "adobe-clean",
        "Trebuchet MS",
        "sans-serif"
      ],
      "body": [
        "Adobe Clean",
        "adobe-clean",
        "Trebuchet MS",
        "sans-serif"
      ],
      "paragraph": [
        "Adobe Clean",
        "adobe-clean",
        "Trebuchet MS",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "44px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#292929",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#2C2C2C",
      "borderColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C2C2C",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://business.adobe.com/assets/icons/gnav/adobe-for-business-web-lockup-rev2.svg",
    "favicon": "https://business.adobe.com/img/favicons/favicon.ico",
    "ogImage": "https://business.adobe.com/media_14f51d4684c05e97465248122131f08550ea52ed1.png?width=1200&format=pjpg&optimize=medium",
    "logoHref": "https://business.adobe.com/",
    "logoAlt": "Adobe for business"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Adobe for Business'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent placement. Although it has a white background, it stands out due to its clear call to action."
    },
    "secondary": {
      "index": 2,
      "text": "Watch on demand",
      "reasoning": "Button #9 with text 'Watch on demand' has a dark background, making it distinct from the primary button. It serves as a secondary action with a different purpose."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Adobe for Business'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}