# Workday Brand Identity

A complete profile of **Workday**'s visual system — colors, typography, components, and personality — extracted from [https://workday.com](https://workday.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://workday.com.

- **primary**: #0057AE  
- **secondary**: #0875E1  
- **accent**: #0057AE  
- **background**: #FFFFFF  
- **textPrimary**: #022043  
- **link**: #022043

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Arial  
- **heading**: Acid Grotesk

## Visual Assets

Logo

Social Card

## UI Components

Live previews rendered using Workday's actual button styles.

### Button Primary  
- **background**: #0057AE  
- **textColor**: #FFFFFF  
- **borderRadius**: 24px  
- **shadow**: none

### Button Secondary  
- **background**: #FFFFFF  
- **textColor**: #022043  
- **borderRadius**: 24px  
- **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: business professionals and enterprises

## Workday Brand in the Wild

Image: [multivu.com](https://www.multivu.com/players/English/9256951-workday-global-rock-star-campaign-gwen-stefani-travis-barker-billy-idol/image/BillyIdol_1712239861152-HR.jpg)

Source: [newsroom.workday.com](https://newsroom.workday.com/2024-04-08-Workday-Turns-Up-the-Heat-in-the-Next-Wave-of-its-Global-Rock-Star-Campaign-with-Gwen-Stefani,-Travis-Barker,-and-Billy-Idol)

Image: [workday.scene7.com](https://workday.scene7.com/is/image/workday/img-analytics-and-reporting-overview-1?wid=1100)

Source: [workday.com](https://www.workday.com/en-us/products/analytics-reporting/overview.html)

## Frequently Asked Questions

- **What is Workday's primary brand color?**  
  Workday's primary brand color is #0057AE. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Workday use?**  
  Workday uses Arial for body text and Acid Grotesk for headings. Fonts were detected on https://workday.com as part of their live design system.

- **Does Workday use a light or dark theme?**  
  Workday's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Workday's logo?**  
  Workday's logo is available directly on their site (https://workday.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://workday.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Workday.

## Methodology

Brand data on this page was extracted from [https://workday.com](https://workday.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.