Wiza Brand Identity

A complete profile of Wiza's visual system — colors, typography, components, and personality — extracted from https://wiza.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://wiza.co/.
primary
#7E43FF
rgb(126, 67, 255)
secondary
#231645
rgb(35, 22, 69)
accent
#26114A
rgb(38, 17, 74)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#26114A
rgb(38, 17, 74)
link
#26114A
rgb(38, 17, 74)

Typography

Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Inter
Inter Google Fonts →
Britti Sans, Arial, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Wiza's actual button styles.

Input

input
background #FFFFFF
textColor #3E0079
borderColor #EEEBF7
borderRadius 10px
shadow rgba(47, 1, 151, 0.04) 0px 11px 10px 0px, rgba(47, 1, 151, 0.06) 0px 6px 8px 0px, rgba(47, 1, 151, 0.04) 0px 3px 3px 0px, rgba(47, 1, 151, 0.04) 0px 1px 1px 0px

Button Primary

buttonPrimary
background #26114A
textColor #FFFFFF
borderRadius 8px
shadow none

Button Secondary

buttonSecondary
background #FFFFFF
textColor #26114A
borderRadius 8px
shadow rgba(47, 1, 151, 0.01) 0px 11px 4px 0px, rgba(47, 1, 151, 0.04) 0px 6px 4px 0px, rgba(47, 1, 151, 0.06) 0px 3px 3px 0px, rgba(47, 1, 151, 0.08) 0px 1px 1px 0px, rgba(47, 1, 151, 0.08) 0px 0px 0px 1px

Brand Personality

Tone: professional
Energy: medium
Audience: B2B professionals

Wiza Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: iza.co
Source: iza.co

Image: i.ytimg.com
Source: youtube.com

Image: resources.reachstream.com
Source: resources.reachstream.com

Image: cdn.prod.website-files.com
Source: saasframe.io

Image: i.ytimg.com
Source: youtube.com

Image: cdn.prod.website-files.com
Source: saasframe.io

Frequently Asked Questions

What is Wiza's primary brand color?
Wiza's primary brand color is #7E43FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Wiza use?
Wiza uses #26114A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Wiza use?
Wiza uses Inter as the primary typeface across body and headings.

Does Wiza use a light or dark theme?
Wiza's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Wiza's logo?
Wiza's logo is available directly on their site (https://wiza.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://wiza.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wiza.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Britti Sans",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#7E43FF",
    "secondary": "#231645",
    "accent": "#26114A",
    "background": "#FFFFFF",
    "textPrimary": "#26114A",
    "link": "#26114A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Britti Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#3E0079",
      "borderColor": "#EEEBF7",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(47, 1, 151, 0.04) 0px 11px 10px 0px, rgba(47, 1, 151, 0.06) 0px 6px 8px 0px, rgba(47, 1, 151, 0.04) 0px 3px 3px 0px, rgba(47, 1, 151, 0.04) 0px 1px 1px 0px"
    },
    "buttonPrimary": {
      "background": "#26114A",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#26114A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(47, 1, 151, 0.01) 0px 11px 4px 0px, rgba(47, 1, 151, 0.04) 0px 6px 4px 0px, rgba(47, 1, 151, 0.06) 0px 3px 3px 0px, rgba(47, 1, 151, 0.08) 0px 1px 1px 0px, rgba(47, 1, 151, 0.08) 0px 0px 0px 1px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2045%2016%22%20fill%3D%22none%22%20class%3D%22footer_logo_text%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M3.97952%2015.7616L0%205.17056H2.50623L5.00253%2012.7008L7.61388%205.17056H9.53577L12.1471%2012.7008L14.6327%205.17056H17.1497L13.1494%2015.7616H11.1233L8.57483%208.39853L6.00569%2015.7616H3.97952ZM18.4615%2015.7616V5.17056H20.7277V15.7616H18.4615ZM18.5766%202.38208C18.3117%202.11722%2018.1801%201.78698%2018.1801%201.38969C18.1801%200.992396%2018.3126%200.654701%2018.5766%200.397291C18.8414%200.132431%2019.1791%200%2019.5897%200C20.0002%200%2020.3172%200.132431%2020.5821%200.397291C20.8469%200.654701%2020.9785%200.985775%2020.9785%201.38969C20.9785%201.7936%2020.8461%202.11722%2020.5821%202.38208C20.3172%202.64694%2019.987%202.77937%2019.5897%202.77937C19.1924%202.77937%2018.8414%202.64694%2018.5766%202.38208ZM32.1291%2015.7616H22.6869V14.3513L28.8076%206.96663H22.8019V5.17056H32.0141V6.55941L25.9041%2013.944H32.1291V15.7616ZM37.159%209.4737H40.6684V8.82645C40.6684%208.29755%2040.4316%207.85474%2039.9582%207.49966C39.4848%207.14459%2038.8996%206.96663%2038.2035%206.96663C37.5074%206.96663%2036.9471%207.13714%2036.4803%207.47815C36.0209%207.81253%2035.7668%208.21975%2035.718%208.69981H33.6711C33.7547%207.59981%2034.2348%206.69764%2035.1121%205.99493C35.9894%205.2914%2037.0687%204.93963%2038.35%204.93963C39.6313%204.93963%2040.7486%205.30547%2041.6194%206.03632C42.4967%206.76054%2042.9354%207.67596%2042.9354%208.7834V13.2537C42.9354%2013.5111%2043.0049%2013.7206%2043.144%2013.8803C43.2896%2014.0334%2043.4817%2014.1104%2043.7184%2014.1104C43.9344%2014.1104%2044.1223%2014.0616%2044.282%2013.9639V15.5199C43.8856%2015.7914%2043.4154%2015.9272%2042.8725%2015.9272C42.3709%2015.9272%2041.9322%2015.8055%2041.5565%2015.5613C41.1873%2015.3105%2040.9332%2014.9695%2040.7942%2014.5375C39.868%2015.505%2038.6778%2015.9926%2037.2219%2016C36.0523%2016%2035.0914%2015.6904%2034.339%2015.0705C33.5941%2014.444%2033.2217%2013.6187%2033.2217%2012.5949C33.2217%2011.6273%2033.5701%2010.8642%2034.2662%2010.3072C34.9697%209.75014%2035.934%209.47121%2037.159%209.47121V9.4737ZM35.4879%2012.513C35.4879%2012.9376%2035.6758%2013.2827%2036.0515%2013.5467C36.4347%2013.8116%2036.9256%2013.9432%2037.524%2013.9432C38.3666%2013.9432%2039.1007%2013.7065%2039.7281%2013.233C40.3547%2012.753%2040.6684%2012.1471%2040.6684%2011.4154V11.1647H37.4934C36.8668%2011.1647%2036.376%2011.2863%2036.0209%2011.5305C35.6658%2011.7738%2035.4879%2012.1016%2035.4879%2012.5121V12.513Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(49%2C%2039%2C%2073)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/6883340bfc8ef2bdd680f851/688a298400577dda0da708bb_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6883340bfc8ef2bdd680f851/688a2a0514eccd4a64e98206_opengraph-wiza.webp",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "B2B professionals"
  }
}

Methodology

Brand data on this page was extracted from https://wiza.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Wiza.