Wiz Brand Identity

A complete profile of Wiz's visual system — colors, typography, components, and personality — extracted from https://wiz.ai. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #E96A2C
• secondary: #20448A
• accent: #2C65A9
• background: #FFFFFF
• textPrimary: #33373D
• link: #2575FC

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2C65A9, textColor=#333333, borderRadius=0px, shadow=none
• buttonSecondary: background=#F1F8FF, textColor=#E96A2C, borderColor=#E96A2C, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: businesses seeking AI solutions

Wiz Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 80s Commercial | WIZ | Nobody Beats the Wiz | New York | 1986
  • Image:
  • Source: YouTube
• Assess your cloud compliance posture in minutes | Wiz Blog
  • Image:
  • Source: Wiz Blog
• How To Build a Landing Page (on Wix)
  • Image:
  • Source: YouTube
• 72% Increase in 6 Months — Wiz's Winning Content Investment
  • Image:
  • Source: Foundation
• Key findings from the 2024 State of AI in the Cloud report | Wiz Blog
  • Image:
  • Source: Wiz Blog
• Wix Landing Page Tutorial 2026
  • Image:
  • Source: YouTube

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#E96A2C",
  "secondary": "#20448A",
  "accent": "#2C65A9",
  "background": "#FFFFFF",
  "textPrimary": "#33373D",
  "link": "#2575FC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "Space Grotesk",
    "sans-serif"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2C65A9",
   "textColor": "#333333",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F1F8FF",
   "textColor": "#E96A2C",
   "borderColor": "#E96A2C",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.wiz.ai/content/uploads/2023/12/logo.png",
  "favicon": "https://www.wiz.ai/content/uploads/2023/12/favicon.png",
  "ogImage": "https://www.wiz.ai/content/uploads/2024/01/young-korean-girl-talking-mobile-phone-asian-woman-calling-smartphone-standing-yellow-background-copy-1-1.png",
  "logoHref": "https://www.wiz.ai"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'WIZ.AI'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 3,
   "text": "Book a Demo",
   "reasoning": "Button #3 has a vibrant brand color (#2C65A9) and action-oriented text ('Book a Demo'), making it the primary CTA."
  },
  "secondary": {
   "index": 2,
   "text": "Schedule a Demo",
   "reasoning": "Button #2 has a different background color (#F1F8FF) and serves as a secondary option with similar action-oriented text ('Schedule a Demo')."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "businesses seeking AI solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'WIZ.AI'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}