# Wiz Brand Identity

A complete profile of **Wiz**'s visual system — colors, typography, components, and personality — extracted from [https://wiz.ai](https://wiz.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://wiz.ai.

| Color     | Hex Code  | RGB Value            |
|-----------|-----------|----------------------|
| primary   | #E96A2C   | rgb(233, 106, 44)    |
| secondary | #20448A   | rgb(32, 68, 138)     |
| accent    | #2C65A9   | rgb(44, 101, 169)    |
| background| #FFFFFF   | rgb(255, 255, 255)   |
| textPrimary| #33373D  | rgb(51, 55, 61)      |
| link      | #2575FC   | rgb(37, 117, 252)    |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Family | Google Fonts Link    |
|-----------|-------------|-----------------------|
| primary   | Roboto      | [Google Fonts →](https://fonts.google.com/specimen/Roboto) |
| heading   | Roboto      | [Google Fonts →](https://fonts.google.com/specimen/Roboto) |

## UI Components

Live previews rendered using Wiz's actual button styles.

| Button Type      | Background | Text Color  | Border Radius | Shadow |
|------------------|------------|-------------|---------------|--------|
| Button Primary    | #2C65A9   | #333333     | 0px           | none   |
| Button Secondary  | #F1F8FF   | #E96A2C    | 50px          | none   |

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** businesses seeking AI solutions

## Wiz Brand in the Wild

Image: [i.ytimg.com](https://i.ytimg.com/vi/zdfgcsdmi2A/sddefault.jpg)  
Source: [youtube.com](https://www.youtube.com/watch?v=zdfgcsdmi2A)

Image: [datocms-assets.com](https://www.datocms-assets.com/75231/1659928370-wiz-compliance-heatmap-blog-framework.png)  
Source: [wiz.io](https://www.wiz.io/blog/wiz-cloud-compliance-posture)

## Frequently Asked Questions

**What is Wiz's primary brand color?**  
Wiz's primary brand color is #E96A2C. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Wiz use?**  
Wiz uses #2C65A9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Wiz use?**  
Wiz uses Roboto as the primary typeface across body and headings.

**Does Wiz use a light or dark theme?**  
Wiz's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Wiz's logo?**  
Wiz's logo is available directly on their site (https://wiz.ai). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://wiz.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wiz.

## Methodology

Brand data on this page was extracted from [https://wiz.ai](https://wiz.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Wiz.