Wit.ai Brand: Colors, Fonts, Logo & Visual Identity

Wit.ai Brand Identity

A complete profile of Wit.ai's visual system — colors, typography, components, and personality — extracted from http://wit.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://wit.ai.

primary
- #5F708C
- rgb(95, 112, 140)
secondary
- #1877F2
- rgb(24, 119, 242)
accent
- #5490CA
- rgb(84, 144, 202)
background
- #FFFFFF
- rgb(255, 255, 255)
textPrimary
- #173552
- rgb(23, 53, 82)
link
- #173552
- rgb(23, 53, 82)

Typography

Each font links to its Google Fonts page where available.

primary
- Freight Sans LF Pro
- Freight Sans LF Pro Google Fonts →
heading
- Freight Sans LF Pro
- Freight Sans LF Pro Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
... 
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%3E%3Cg%20id%3D%22Nav%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%3E%3Cg%20id%3D%22Wit_Logo%22%20transform%3D%22translate(100.000000%2C%2041.000000)%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%3E%3Cpath%20d%3D%22M80.4942222%2C8.19337259%20C77.8679359%2C8.19337259%2075.0373164%2C8.68203271%2073.0874946%2C9.48061075%20L73.8434916%2C14.8134546%20C75.3157913%2C14.1289577%2077.6615169%2C13.5875135%2079.4521722%2C13.5875135%20C81.4815755%2C13.5875135%2082.5681059%2C14.2322441%2082.5681059%2C15.7533428%20C82.5681059%2C15.867424%2082.5667982%2C16.282302%2082.5272412%2C16.6625824%20C74.4494138%2C16.6625824%2071.3711771%2C18.1852896%2071.3711771%2C22.7105586%20C71.3711771%2C26.7034521%2073.8447928%2C28.993516%2078.0627723%2C28.993516%20C79.8534211%2C28.993516%2081.5280861%2C29.0094244%2083.1197794%2C27.7164848%20L83.3138867%2C27.7164848%20L83.620372%2C28.993516%20L89.0860261%2C28.993516%20C88.2401791%2C27.4875052%2088.1600777%2C24.2157201%2088.1870026%2C22.3223439%20C88.2211394%2C19.9257729%2088.4117585%2C17.1280249%2088.4117585%2C15.1505884%20C88.4117585%2C10.0168766%2084.7519974%2C8.19337259%2080.4942222%2C8.19337259%20Z%20M82.4352956%2C20.759269%20L82.4659278%2C21.2700778%20C82.5246618%2C22.2018682%2082.2438526%2C23.0024862%2081.607769%2C23.660663%20C80.9711165%2C24.3103006%2080.1547803%2C24.662963%2079.166103%2C24.7129291%20C78.3731904%2C24.7530124%2077.7366556%2C24.6165897%2077.2658942%2C24.3144982%20C76.804365%2C24.0033772%2076.5669672%2C23.5574812%2076.5303296%2C22.9761792%20C76.4904423%2C22.3435903%2076.7279807%2C21.8576043%2077.2556781%2C21.5050498%20C77.7931666%2C21.1520082%2078.6111962%2C20.9474951%2079.7075603%2C20.8920793%20L82.4352956%2C20.759269%20Z%22%20id%3D%22path3904-5-7-5-2-2%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.2886378%2C13.8123119%20L57.2886378%2C8.19966575%20L52.5065423%2C8.19966575%20L52.5065423%2C1.36172257%20L46.0165507%2C3.85184108%20L46.0165507%2C8.19966575%20L42.9850369%2C8.19966575%20L42.9850369%2C13.8123119%20L46.0165507%2C13.8123119%20L46.0165507%2C20.1759499%20C46.0165507%2C24.0494596%2047.340178%2C28.792544%2054.9402872%2C28.990169%20L56.9043592%2C23.4170537%20C53.7447625%2C23.0613249%2052.5065423%2C21.8755489%2052.5065423%2C18.5949206%20L52.5065423%2C13.8123119%20L57.2886378%2C13.8123119%22%20id%3D%22path3900-5-0-0-4-7%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0.41983517%2C8.2112419%20L5.03245986%2C28.988688%20L10.4283596%2C28.988688%20C9.05652492%2C21.7624615%207.90159032%2C15.6214642%206.49954849%2C8.2112419%20L0.41983517%2C8.2112419%20Z%20M11.8830155%2C8.2112419%20L10.7143177%2C12.4489934%20L12.8030533%2C23.5294644%20L14.9166542%2C15.9015117%20L18.5595072%2C28.988688%20L24.8257139%2C28.988688%20L29.4010406%2C8.2112419%20L23.3461926%2C8.2112419%20L21.1579956%2C19.8152028%20L17.9502929%2C8.2112419%20L11.8830155%2C8.2112419%20Z%22%20id%3D%22path4120-2-8-4-8-3%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.1562071%2C3.24498388%20C39.1562071%2C5.03713979%2037.7033786%2C6.48996827%2035.9112227%2C6.48996827%20C34.1190668%2C6.48996827%2032.6662383%2C5.03713979%2032.6662383%2C3.24498388%20C32.6662383%2C1.45282797%2034.1190668%2C-5.15876853e-07%2035.9112227%2C-5.15876853e-07%20C37.7033786%2C-5.15876853e-07%2039.1562071%2C1.45282797%2039.1562071%2C3.24498388%20Z%22%20id%3D%22path4925-1-4-7%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67.3361308%2C25.755015%20C67.3361308%2C27.5471709%2065.8833023%2C28.9999994%2064.0911464%2C28.9999994%20C62.2989905%2C28.9999994%2060.846162%2C27.5471709%2060.846162%2C25.755015%20C60.846162%2C23.9628591%2062.2989905%2C22.5100306%2064.0911464%2C22.5100306%20C65.8833023%2C22.5100306%2067.3361308%2C23.9628591%2067.3361308%2C25.755015%20Z%22%20id%3D%22path4925-4-9-9-9%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M98.5172271%2C3.24498388%20C98.5172271%2C5.03713652%2097.0643986%2C6.48996827%2095.2722427%2C6.48996827%20C93.4800868%2C6.48996827%2092.0272583%2C5.03713652%2092.0272583%2C3.24498388%20C92.0272583%2C1.45282797%2093.4800868%2C-5.15876853e-07%2095.2722427%2C-5.15876853e-07%20C97.0643986%2C-5.15876853e-07%2098.5172271%2C1.45282797%2098.5172271%2C3.24498388%20Z%22%20id%3D%22path4925-8-5-4-0%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpolygon%20id%3D%22path3900-5-0-24-92-4-2%22%20points%3D%2239.1562169%208.22384131%2032.6662285%208.22384131%2032.6662285%2028.9919899%2039.1562169%2028.9919899%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C%2038)%20!important%3B%22%2F%3E%3Cpolygon%20id%3D%22path3900-5-0-24-9-9-5-3%22%20points%3D%2298.5172401%208.32219775%2092.0272452%208.32219775%2092.0272452%2028.9919899%2098.5172401%2028.9919899%22%20style%3D%22fill%3A%20rgb(26%2C%2035%2C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UI Components

Live previews rendered using Wit.ai's actual button styles.

Button Primary
- background: #FFFFFF
- textColor: #5490CA
- borderColor: #5490CA
- borderRadius: 7.27px
- shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: developers and tech enthusiasts

Wit.ai Brand in the Wild

Image: it.ai

Image: s7d1.scene7.com

Image: static.xx.fbcdn.net

Image: i.ytimg.com

Image: docs.kony.com

Image: old.roi4cio.com

Frequently Asked Questions

What is Wit.ai's primary brand color?
Wit.ai's primary brand color is #5F708C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Wit.ai use?
Wit.ai uses #5490CA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Wit.ai use?
Wit.ai uses Freight Sans LF Pro as the primary typeface across body and headings.
Does Wit.ai use a light or dark theme?
Wit.ai's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Wit.ai's logo?
Wit.ai's logo is available directly on their site (http://wit.ai). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://wit.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wit.ai.

Methodology

Brand data on this page was extracted from http://wit.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Freight Sans LF Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5F708C",
    "secondary": "#1877F2",
    "accent": "#5490CA",
    "background": "#FFFFFF",
    "textPrimary": "#173552",
    "link": "#173552"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Freight Sans LF Pro",
      "heading": "Freight Sans LF Pro"
    },
    "fontStacks": {
      "heading": [
        "FreightSansLFPro",
        "Freight Sans LF Pro",
        "Helvetica",
        "Arial",
        "Lucida Grande",
        "sans-serif"
      ],
      "body": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "FreightSansLFPro",
        "Freight Sans LF Pro",
        "Helvetica",
        "Arial",
        "Lucida Grande",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "85px",
      "h2": "32px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#5490CA",
      "borderColor": "#5490CA",
      "borderRadius": "7.27px",
      "borderRadiusCorners": {
        "topLeft": "7.27px",
        "topRight": "7.27px",
        "bottomRight": "7.27px",
        "bottomLeft": "7.27px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://static.xx.fbcdn.net/rsrc.php/yS/r/7630oxeP32v.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Wit_Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Wit.ai'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get StartedPage 1",
      "reasoning": "The 'Get Started' button is typically the main call-to-action on a website, encouraging users to begin using the service. It is action-oriented and suggests a primary engagement with the platform."
    },
    "secondary": {
      "index": 1,
      "text": "View DocsPage 1",
      "reasoning": "The 'View Docs' button is likely a secondary action, providing additional information for users who want to learn more before getting started."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Wit.ai'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}