llms.txt
Wingspan Brand Identity
A complete profile of Wingspan's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #22000F |
| Accent | #960145 |
| Body Font | Matter |
| Heading Font | Tiempos Fine |
Color Palette
- primary: #22000F
- secondary: #FBF3EC
- accent: #960145
- background: #FFFFFF
- textPrimary: #090706
- link: #960145
Typography
- primary: Matter — https://fonts.google.com/specimen/Matter
- heading: Tiempos Fine — https://fonts.google.com/specimen/Tiempos+Fine
Visual Assets
Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20155%2025%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E
Social card (og:image): https://cdn.prod.website-files.com/65480d134c75805e8c6e0203/6581a83e9195381bfca75a36_og%20img.jpg
UI Components
- buttonPrimary: background=#960145, textColor=#FFFFFF, borderColor=#960145, borderRadius=12px, shadow=none
- buttonSecondary: background=transparent, textColor=#014051, borderColor=#014051, borderRadius=100px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: freelancers and businesses seeking flexible work solutions
Wingspan Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
One Month, Half a Million Plays of Wingspan Digital: What the Data Reveals – Stonemaier Games
Landing Page for Wingspan academy - an aviation school. by Chibuikem Nwangwu on Dribbble
Remember to practice social distancing by keeping yourself an AD wingspan away from other people! : r/lakers
Wingspan Data Analysis - Dan Oehm | Gradient Descending
Wingspan Life Resources 2020 Annual Report by Wingspan - Issuu
Working with these fonts
Not found on Google Fonts? Instructions that help you if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Matter",
"role": "body"
},
{
"family": "Tiempos Fine",
"role": "heading"
}
],
"colors": {
"primary": "#22000F",
"secondary": "#FBF3EC",
"accent": "#960145",
"background": "#FFFFFF",
"textPrimary": "#090706",
"link": "#960145"
},
"typography": {
"fontFamilies": {
"primary": "Matter",
"heading": "Tiempos Fine"
},
"fontStacks": {
"heading": [
"Tiempos Fine",
"sans-serif"
],
"body": [
"Matter",
"sans-serif"
],
"paragraph": [
"Matter",
"sans-serif"
]
},
"fontSizes": {
"h1": "84px",
"h2": "48px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#960145",
"textColor": "#FFFFFF",
"borderColor": "#960145",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#014051",
"borderColor": "#014051",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20155%2025%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E",
"favicon": "https://cdn.prod.website-files.com/65480d134c75805e8c6e0203/6967e1261925d6ce9af86868_favicon-jan26.ico",
"ogImage": "https://cdn.prod.website-files.com/65480d134c75805e8c6e0203/6581a83e9195381bfca75a36_og%20img.jpg",
"logoHref": "/"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "freelancers and businesses seeking flexible work solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
}
}