Willow Brand Identity

A complete profile of Willow's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4443AA
• secondary: #373667
• accent: #4443AA
• background: #FFFFFF
• textPrimary: #4443AA
• link: #4443AA

Typography

• primary: Figtree — Figtree Font
• heading: Figtree — Figtree Font

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4443AA, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for AI dictation solutions

Willow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Willow (1988 film) - Wikipedia
  • Image:
  • Source: Wikipedia: Willow (1988 film)
• The Willow Report has arrived
  • Image:
  • Source: The Willow Report
• Willow — UX-UI DESIGN :: Behance
  • Image:
  • Source: Behance: Willow UX-UI Design
• Willow – HUb : Strategy, Design & Advertising Agency : SF
  • Image:
  • Source: HUb: Willow
• Pet Instincts | The Willow Report - YouTube
  • Image:
  • Source: YouTube: Pet Instincts
• Landing Hero: Willow Agency Template by Erşad Başbağ for Flowbase on Dribbble
  • Image:
  • Source: Dribbble: Willow Agency Template

Working with these fonts

Not found on Google Fonts? Here are some instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Download the font files locally.
5. Extract @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Figtree",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4443AA",
  "secondary": "#373667",
  "accent": "#4443AA",
  "background": "#FFFFFF",
  "textPrimary": "#4443AA",
  "link": "#4443AA"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Figtree",
   "heading": "Figtree"
  },
  "fontStacks": {
   "heading": [
    "Figtree",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Figtree",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "46px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4443AA",
   "textColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/3uNKbcKRLLVseMnjuWuGMv3FNg.png",
  "ogImage": "https://framerusercontent.com/images/0Wi8vOYi5Jeucrcdkv5hQVc.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals looking for AI dictation solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}