Willow Brand Identity

A complete profile of Willow's visual system — colors, typography, components, and personality — extracted from https://willowvoice.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/willow
• Machine-readable JSON: https://characterquilt.com/branding/willow.json
• Per-page llms.txt: https://characterquilt.com/branding/willow/llms.txt

Quick Facts

Color Palette

• primary: #4443AA
• secondary: #373667
• accent: #4443AA
• background: #FFFFFF
• textPrimary: #4443AA
• link: #4443AA

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Favicon: https://framerusercontent.com/images/3uNKbcKRLLVseMnjuWuGMv3FNg.png
• Social card (og:image): https://framerusercontent.com/images/0Wi8vOYi5Jeucrcdkv5hQVc.png

UI Components

• buttonPrimary: background=#4443AA, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for AI dictation solutions

Willow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Willow (1988 film) - Wikipedia
  • Image:
  • Source: Wikipedia
• The Willow Report has arrived
  • Image:
  • Source: The Pure Option
• Willow — UX-UI DESIGN :: Behance
  • Image:
  • Source: Behance
• Willow – HUb : Strategy, Design & Advertising Agency : SF
  • Image:
  • Source: Hub San Francisco
• Pet Instincts | The Willow Report - YouTube
  • Image:
  • Source: YouTube
• Landing Hero: Willow Agency Template by Erşad Başbağ for Flowbase on Dribbble
  • Image:
  • Source: Dribbble

Working with these fonts

Not found on Google Fonts? Instructions that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4443AA",
    "secondary": "#373667",
    "accent": "#4443AA",
    "background": "#FFFFFF",
    "textPrimary": "#4443AA",
    "link": "#4443AA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "46px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4443AA",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/3uNKbcKRLLVseMnjuWuGMv3FNg.png",
    "ogImage": "https://framerusercontent.com/images/0Wi8vOYi5Jeucrcdkv5hQVc.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for AI dictation solutions"
  }
}