Willing Brand: Colors, Fonts, Logo & Visual Identity
Willing Brand Identity
A complete profile of Willing's visual system — colors, typography, components, and personality — extracted from https://www.willing.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.willing.com/.
| Type | Color Code | RGB |
|---|---|---|
| primary | #0061A0 | rgb(0, 97, 160) |
| secondary | #0000EE | rgb(0, 0, 238) |
| accent | #0079BC | rgb(0, 121, 188) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #333333 | rgb(51, 51, 51) |
| link | #0079BC | rgb(0, 121, 188) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Roboto | Roboto → |
| heading | MetLifeCircularWeb | MetLifeCircularWeb → |
Visual Assets
. The current logo URL is included in the machine-readable JSON profile linked above.