Whiz Brand Identity

A complete profile of Whiz's visual system — colors, typography, components, and personality — extracted from https://whiz.id. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://whiz.id.

• primary: #263174 (rgb(38, 49, 116))
• secondary: #C4408F (rgb(196, 64, 143))
• accent: #283370 (rgb(40, 51, 112))
• background: #F5F5F5 (rgb(245, 245, 245))
• textPrimary: #283370 (rgb(40, 51, 112))
• link: #283370 (rgb(40, 51, 112))

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue Google Fonts →
• heading: Axiforma Google Fonts →

Font Stacks

• heading: Axiforma, -apple-system, system-ui, BlinkMacSystemFont, Segoe UI, Helvetica Neue, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Whiz's actual button styles.

Input

• background: transparent
• textColor: #283370
• borderColor: null
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: families and individuals interested in financial management

Whiz Brand in the Wild

Image: i.ebayimg.com

Source: ebay.com

Image: tribe-s3-production.imgix.net

Source: yoto.space

Image: i.fbcd.co

Source: designbundles.net

Image: preview.redd.it

Source: reddit.com

Image: whiz-tec.zendesk.com

Source: whiz-tec.zendesk.com

Image: s.tmimgcdn.com

Source: templatemonster.com

Frequently Asked Questions

What is Whiz's primary brand color?

Whiz's primary brand color is #263174. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Whiz use?

Whiz uses #283370 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Whiz use?

Whiz uses Helvetica Neue for body text and Axiforma for headings. Fonts were detected on https://whiz.id as part of their live design system.

Does Whiz use a light or dark theme?

Whiz's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find Whiz's logo?

Whiz's logo is available directly on their site (https://whiz.id). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://whiz.id using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Whiz.

Methodology

Brand data on this page was extracted from https://whiz.id on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Axiforma",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#263174",
    "secondary": "#C4408F",
    "accent": "#283370",
    "background": "#F5F5F5",
    "textPrimary": "#283370",
    "link": "#283370"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Axiforma"
    },
    "fontStacks": {
      "heading": [
        "Axiforma",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Axiforma",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Axiforma",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#283370",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://whiz.id/wp-content/uploads/2024/01/Whiz-Logo-1.svg",
    "favicon": "https://i0.wp.com/whiz.id/wp-content/uploads/2021/11/favicon.png?fit=32%2C32&ssl=1",
    "ogImage": "https://whiz.id/wp-content/uploads/2022/08/social-sharing-preview.png",
    "logoHref": "https://whiz.id/id/",
    "logoAlt": "Whiz"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "families and individuals interested in financial management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}