WheelStreet Brand Identity

A complete profile of WheelStreet's visual system — colors, typography, components, and personality — extracted from https://www.wheelstreet.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.wheelstreet.com/.

• primary: #1ABC9C
• secondary: #00CBA0
• accent: #1DC2A4
• background: #E6E6E6
• textPrimary: #333333
• link: #19C29E

Typography

Each font links to its Google Fonts page where available.

• primary: Source Sans Pro (Google Fonts →)
• heading: Core Sans G Rounded (Google Fonts →)

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using WheelStreet's actual button styles.

1. Input

   • background: #FFFFFF
   • textColor: #666666
   • borderColor: null
   • borderRadius: 4px
   • shadow: none

2. Button Primary

   • background: #1DC2A4
   • textColor: #FFFFFF
   • borderRadius: 4px
   • shadow: rgb(51, 51, 51) 0px 0px 5px 0px

3. Button Secondary

   • background: #3DC3C4
   • textColor: #FFFFFF
   • borderRadius: 4px
   • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: young adults and urban commuters

Frequently Asked Questions

1. What is WheelStreet's primary brand color?
   WheelStreet's primary brand color is #1ABC9C.

2. What accent color does WheelStreet use?
   WheelStreet uses #1DC2A4 as an accent color.

3. What font does WheelStreet use?
   WheelStreet uses Source Sans Pro for body text and Core Sans G Rounded for headings.

4. Does WheelStreet use a light or dark theme?
   WheelStreet's primary site uses a light color scheme, with a background of #E6E6E6.

5. Where can I find WheelStreet's logo?
   WheelStreet's logo is available directly on their site (https://www.wheelstreet.com/).

Methodology

Brand data on this page was extracted from https://www.wheelstreet.com/ using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.