# WellTheory Brand Identity

A complete profile of **WellTheory**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5D7275 |
| Accent | #527C4B |
| Body Font | Messina Sans |
| Heading Font | Messina Sans |

## Color Palette

- primary: #5D7275
- secondary: #527C4B
- accent: #527C4B
- background: #E8EBEB
- textPrimary: #18353A
- link: #18353A

## Typography

- primary: Messina Sans — [Google Fonts](https://fonts.google.com/specimen/Messina+Sans)
- heading: Messina Sans — [Google Fonts](https://fonts.google.com/specimen/Messina+Sans)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#18353A, borderColor=null, borderRadius=32px, shadow=none
- buttonPrimary: background=#527C4B, textColor=#FFFFFF, borderRadius=32px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#18353A, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Individuals seeking autoimmune care solutions

## WellTheory Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **New WellTheory Report Finds Its Proprietary Care Model Improves Autoimmune Symptoms and Outcomes for Employees**  
  - Image: 
  - Source: [Yahoo Finance](https://finance.yahoo.com/news/welltheory-report-finds-proprietary-care-130000325.html)
- **Modern, Multidimensional Autoimmune Care | WellTheory**  
  - Image: 
  - Source: [WellTheory](https://www.welltheory.com/)
- **WellTheory Raises $14M to Scale Whole-Person Autoimmune Care for Employers**  
  - Image: 
  - Source: [Hit Consultant](https://hitconsultant.net/2025/10/14/welltheory-raises-14m-to-scale-whole-person-autoimmune-care-for-employers/)
- **With Technology In Tow, WellTheory Is Fighting The Autoimmune Epidemic**  
  - Image: 
  - Source: [Forbes](https://www.forbes.com/sites/stevenaquino/2024/07/09/with-technology-in-tow-welltheory-is-fighting-the-autoimmune-epidemic/)
- **WellTheory Launches Enterprise Solution, Accelerating Access to a New Standard of Autoimmune Care**  
  - Image: 
  - Source: [Business Wire](https://www.businesswire.com/news/home/20231003968821/en/WellTheory-Launches-Enterprise-Solution-Accelerating-Access-to-a-New-Standard-of-Autoimmune-Care)