welltheory.json

WellTheory Brand Identity

A complete profile of WellTheory's visual system — colors, typography, components, and personality — extracted from https://www.welltheory.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5D7275
Accent #527C4B
Body Font Messina Sans
Heading Font Messina Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: Individuals seeking autoimmune care solutions

WellTheory Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Messina Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5D7275",
    "secondary": "#527C4B",
    "accent": "#527C4B",
    "background": "#E8EBEB",
    "textPrimary": "#18353A",
    "link": "#18353A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Messina Sans",
      "heading": "Messina Sans"
    },
    "fontStacks": {
      "heading": [
        "Messina Sans",
        "sans-serif"
      ],
      "body": [
        "Messina Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Messina Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#18353A",
      "borderColor": null,
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#527C4B",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18353A",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/606b0c58344d153f2b31bfef/6148a0f8d853da9cd9d4078d_well%20theory.svg",
    "favicon": "https://cdn.prod.website-files.com/606b0c58344d153f2b31bfef/61508ecf4145584e8ebb2a14_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/606b0c58344d153f2b31bfef/68a77b8abd91f6feb3dbaadb_c94534d424d4a74215953176bddc17bd_Global%20Meta%20Image.jpg",
    "logoHref": "/",
    "logoAlt": "WellTheory"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #10 because it is visible, located in the header, links to the homepage, and matches the brand name 'WellTheory'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get My Care Plan",
      "reasoning": "Button #1 ('Get My Care Plan') is likely the primary CTA due to its action-oriented text and vibrant green background, which aligns with the brand's focus on healthcare services."
    },
    "secondary": {
      "index": 5,
      "text": "Check Coverage",
      "reasoning": "Button #5 ('Check Coverage') is selected as secondary due to its different background color (white) and supportive action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Individuals seeking autoimmune care solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 10,
        "selectedLogoReasoning": "Selected #10 because it is visible, located in the header, links to the homepage, and matches the brand name 'WellTheory'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}