Weilos Brand Identity

A complete profile of Weilos's visual system — colors, typography, components, and personality — extracted from http://weilos.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://weilos.com.

Typography

Each font links to its Google Fonts page where available.

Primary Font: Roboto

Heading Font: Roboto
Available font stack: Geist, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Noto Sans, Ubuntu, Cantarell, Helvetica Neue, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Weilos's actual button styles.

Input

• background: #FFFFFF
• textColor: #031373
• borderColor: null
• borderRadius: 16px
• shadow: none

Button Primary

• background: #031373
• textColor: #FFFFFF
• borderRadius: 33554400px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #031373
• borderColor: #031373
• borderRadius: 33554400px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Individuals seeking weight loss solutions

Frequently Asked Questions

• What is Weilos's primary brand color?
  Weilos's primary brand color is #031373. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Weilos use?
  Weilos uses Roboto as the primary typeface across body and headings.
• Does Weilos use a light or dark theme?
  Weilos's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Weilos's logo?
  Weilos's logo is available directly on their site (http://weilos.com).
• How was this brand profile generated?
  This profile was extracted from http://weilos.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from http://weilos.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#031373",
    "secondary": "#84ABFF",
    "accent": "#031373",
    "background": "#FFFFFF",
    "textPrimary": "#477BFF",
    "link": "#477BFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "70px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#031373",
      "borderColor": null,
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#031373",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#031373",
      "borderColor": "#031373",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://a.storyblok.com/f/286334833788875/1190x219/14b9ec3456/ww.svg",
    "favicon": "https://www.weightwatchers.com/favicon.ico?favicon.03kql1pe0usal.ico?dpl=dpl_6xbpxRb1nMa7XkvFXGn2bYsQUkmN",
    "ogImage": "https://mkt.aws.wwiops.io/stb/images/og-image.jpg",
    "logoHref": "/us",
    "logoAlt": "Weight Watchers"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking weight loss solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}