# Weel Brand Identity

A complete profile of **Weel**'s visual system — colors, typography, components, and personality — extracted from https://weel.live/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/weel
- Machine-readable JSON: https://characterquilt.com/branding/weel.json
- Per-page llms.txt: https://characterquilt.com/branding/weel/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #374151 |
| Accent | #4683fc |
| Body Font | Apple Color Emoji |
| Heading Font | Apple Color Emoji |

## Color Palette

- primary: #374151
- secondary: #5C20E9
- accent: #4683fc
- background: #FFFFFF
- textPrimary: #020817
- link: #020817

## Typography

- primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji
- heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy drivers

## Weel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **1960 Lea & Perrins Worcestershire Sauce Ad - Weel is worth a**  
  - Image:   
  - Source: [Link](https://www.vintagepaperads.com/1960-Lea-Perrins-Worcestershire-Sauce-Ad--Weel-is-worth-a-penny-more_p_223481.html?srsltid=AfmBOopOT3AMim09ylTAkzjwtRvqktzf_PWM2hUOk22B0vLAox1VECII)  
- **Weel: Expense Management – Apps on Google Play**  
  - Image:   
  - Source: [Link](https://play.google.com/store/apps/details?id=com.divipay.business&hl=en_AU)  
- **Re | Weel**  
  - Image:   
  - Source: [Link](https://www.re.design/work/weel)  
- **Weel launches Reports**  
  - Image:   
  - Source: [Link](https://letsweel.com/product-updates/post/weel-launches-reports-beta)  
- **On-demand delivery app needs advertisement design in the form of an instagram post | Banner ad contest | 99designs**  
  - Image:   
  - Source: [Link](https://99designs.com/banner-ad-design/contests/demand-delivery-app-needs-advertisement-design-form-instagram-694663)  
- **Weel: All-in-One Expense Management & AP Automation**  
  - Image:   
  - Source: [Link](https://letsweel.com/)

## Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.