Weel Brand Identity

A complete profile of Weel's visual system — colors, typography, components, and personality — extracted from https://weel.live/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/weel
• Machine-readable JSON: https://characterquilt.com/branding/weel.json
• Per-page llms.txt: https://characterquilt.com/branding/weel/llms.txt

Quick Facts

Color Palette

• primary: #374151
• secondary: #5C20E9
• accent: #4683fc
• background: #FFFFFF
• textPrimary: #020817
• link: #020817

Typography

• primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji
• heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy drivers

Weel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 1960 Lea & Perrins Worcestershire Sauce Ad - Weel is worth a
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  • Source: Link
• Weel: Expense Management – Apps on Google Play
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  • Source: Link
• Re | Weel
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  • Source: Link
• Weel launches Reports
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• On-demand delivery app needs advertisement design in the form of an instagram post | Banner ad contest | 99designs
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  • Source: Link
• Weel: All-in-One Expense Management & AP Automation
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.