Weebly Brand Identity

A complete profile of Weebly's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3374FF
• secondary: #323B44
• accent: #3374FF
• background: #161B1F
• textPrimary: #161B1F
• link: #2990EA

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: SQMarket — https://fonts.google.com/specimen/SQMarket

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3374FF, textColor=#FFFFFF, borderRadius=3px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: small business owners and individuals looking to create websites

Weebly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How To Put Ads On The Sides Of Your Weebly Site - Editor Tricks
  • Image:
  • Source: Link
• How to report a Weebly website - Red Points
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  • Source: Link
• How To Create A Free Weebly Landing Page (Weebly Landing Page Tutorial)
  • Image:
  • Source: Link
• Use Weebly Promote to Easily Achieve Powerful and Effective Social Marketing
  • Image:
  • Source: Link
• 3 Landing Page Templates for Your Website
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and browse for specific font weights.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and extract the matching @font-face declarations.

Only proceed if you have permission to use the brand assets — fonts are typically licensed.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "SQMarket",
 "role": "heading"
 },
 {
 "family": "Brandon Grotesque",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#3374FF",
 "secondary": "#323B44",
 "accent": "#3374FF",
 "background": "#161B1F",
 "textPrimary": "#161B1F",
 "link": "#2990EA"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "SQMarket"
 },
 "fontStacks": {
 "heading": [
 "SQMarket",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "SQMarket",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "44px",
 "h2": "30px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#3374FF",
 "textColor": "#FFFFFF",
 "borderRadius": "3px",
 "borderRadiusCorners": {
 "topLeft": "3px",
 "topRight": "3px",
 "bottomRight": "3px",
 "bottomLeft": "3px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn11.editmysite.com/images/landing-pages/global/logo.svg",
 "favicon": null,
 "ogImage": "https://www.weebly.com/editor/uploads/1/_/1/custom_themes/578730180640357361/files/weebly.jpg",
 "logoHref": "/",
 "logoAlt": "Weebly Website Builder"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 2,
 "reasoning": "Selected #2 because it is visible, located in the header, has a medium size, and matches the brand 'Weebly' with href=home.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Get Started",
 "reasoning": "Button #1 'Get Started' uses the vibrant brand color #3374FF and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 3,
 "text": "Get Started\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMore Designs >",
 "reasoning": "Button #3 'Get Started More Designs >' has a different background color (#FFFFFF) and serves as a secondary action with additional options."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "small business owners and individuals looking to create websites"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 2,
 "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has a medium size, and matches the brand 'Weebly' with href=home.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}