webflow
Webflow Brand Identity
A complete profile of Webflow's visual system — colors, typography, components, and personality — extracted from https://webflow.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://webflow.com.
| Color | Code | RGB |
|---|---|---|
| primary | #146EF5 | rgb(20, 110, 245) |
| secondary | #1366E2 | rgb(19, 102, 226) |
| accent | #146EF5 | rgb(20, 110, 245) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #080808 | rgb(8, 8, 8) |
| link | #E8F1FE | rgb(232, 241, 254) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font |
|---|---|
| primary | WF Visual Sans Variable |
| heading | WF Visual Sans Variable |
| WF Visual Sans Variable, Arial, sans-serif |
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Visual Assets
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UI Components
Live previews rendered using Webflow's actual button styles.
Button Primary
| Background | Text Color | Border Radius | Shadow |
|---|---|---|---|
| #146EF5 | #FFFFFF | 4px | none |
Button Secondary
| Background | Text Color | Border Radius | Shadow |
|---|---|---|---|
| #FFFFFF | #080808 | 0px | none |
Brand Personality
Tone: modern
Energy: high
Audience: web developers and designers
Webflow Brand in the Wild
Source: ebflow.com
Source: ebflow.com
Source: ebflow.com
Source: ebflow.com
Source: ebflow.com
Source: ebflow.com
Frequently Asked Questions
What is Webflow's primary brand color?
Webflow's primary brand color is #146EF5. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Webflow use?
Webflow uses WF Visual Sans Variable as the primary typeface across body and headings.
Does Webflow use a light or dark theme?
Webflow's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Webflow's logo?
Webflow's logo is available directly on their site (https://webflow.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://webflow.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Webflow.
Methodology
Brand data on this page was extracted from https://webflow.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Webflow.