Waza Brand Identity

A complete profile of Waza's visual system — colors, typography, components, and personality — extracted from https://waza.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://waza.co/.

• primary: #0000EE,
• rgb(0, 0, 238)
• secondary: #FFA41B,
• rgb(255, 164, 27)
• accent: #FDFFF6,
• rgb(253, 255, 246)
• background: #FDFFF6,
• rgb(253, 255, 246)
• textPrimary: #2F2F2F,
• rgb(47, 47, 47)
• link: #B47E30,
• rgb(180, 126, 48)

Typography

Each font links to its Google Fonts page where available.

• primary: Lato
• heading: Lato

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Waza's actual button styles.

Button Primary

• background: #2F2F2F
• textColor: #FFFFFF
• borderRadius: 5px
• shadow: rgba(44, 44, 44, 0.2) 0px 12px 24px 0px

Button Secondary

• background: #FDFFF6
• textColor: #2F2F2F
• borderColor: #2F2F2F
• borderRadius: 5px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: emerging market businesses

Waza Brand in the Wild

Image: waza.org
Source: waza.org

Image: waza.org
Source: waza.org

Image: market-resized.envatousercontent.com
Source: themeforest.net

Image: img.yumpu.com
Source: yumpu.com

Image: img.yumpu.com
Source: yumpu.com

Image: repository-images.githubusercontent.com
Source: github.com

Frequently Asked Questions

1. What is Waza's primary brand color?
   Waza's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Waza use?
   Waza uses #FDFFF6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Waza use?
   Waza uses Lato as the primary typeface across body and headings.
4. Does Waza use a light or dark theme?
   Waza's primary site uses a light color scheme, with a background of #FDFFF6.
5. Where can I find Waza's logo?
   Waza's logo is available directly on their site (https://waza.co/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://waza.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Waza.

Methodology

Brand data on this page was extracted from https://waza.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Waza.