WayUp Brand: Colors, Fonts, Logo & Visual Identity

WayUp Brand Identity

A complete profile of WayUp's visual system — colors, typography, components, and personality — extracted from http://wayup.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://wayup.com.

Type Color RGB
primary #FF5A42 rgb(255, 90, 66)
secondary #6A7180 rgb(106, 113, 128)
accent #001871 rgb(0, 24, 113)
background #F9F9F9 rgb(249, 249, 249)
textPrimary #001871 rgb(0, 24, 113)
link #001871 rgb(0, 24, 113)

Typography

Each font links to its Google Fonts page where available.

Type Font Link
primary Metropolis Google Fonts →
heading Metropolis Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using WayUp's actual button styles.

Button Primary

Brand Personality

Tone: modern
Energy: medium
Audience: college students and recent graduates

WayUp Brand in the Wild

Image: cdn.prod.website-files.com

Image: wayupmarketing.com

Image: imageio.forbes.com

Image: assets.statusgator.com

Image: wayupmarketing.com

Frequently Asked Questions

  1. What is WayUp's primary brand color?
    WayUp's primary brand color is #FF5A42. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does WayUp use?
    WayUp uses #001871 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does WayUp use?
    WayUp uses Metropolis as the primary typeface across body and headings.

  4. Does WayUp use a light or dark theme?
    WayUp's primary site uses a light color scheme, with a background of #F9F9F9.

  5. Where can I find WayUp's logo?
    WayUp's logo is available directly on their site (http://wayup.com). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from http://wayup.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by WayUp.

Methodology

Brand data on this page was extracted from http://wayup.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by WayUp.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Metropolis",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF5A42",
    "secondary": "#6A7180",
    "accent": "#001871",
    "background": "#F9F9F9",
    "textPrimary": "#001871",
    "link": "#001871"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Metropolis",
      "heading": "Metropolis"
    },
    "fontStacks": {
      "heading": [
        "Metropolis",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "34px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#001871",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.wayup.com/cdn/assets/wayup_logos/wayup_primary_horizontal_rgb_2018_2.svg",
    "favicon": "https://www.wayup.com/cdn/assets/wayup_logos/favicon/2018/favicon.ico",
    "ogImage": "https://www.wayup.com/cdn/assets/wayup_logos/favicon/2018/wayup_logo_facebook.jpg",
    "logoHref": "/",
    "logoAlt": "WayUp logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "college students and recent graduates"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}