Waypoint Transit Brand: Colors, Fonts, Logo & Visual Identity
Waypoint Transit Brand Identity
A complete profile of Waypoint Transit's visual system — colors, typography, components, and personality — extracted from https://waypointtransit.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://waypointtransit.com.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #93A820 | rgb(147, 168, 32) |
| accent | #BCD232 | rgb(188, 210, 50) |
| background | #F3F3EC | rgb(243, 243, 236) |
| textPrimary | #1D1918 | rgb(29, 25, 24) |
| link | #BCD232 | rgb(188, 210, 50) |
Typography
Each font links to its Google Fonts page where available.
- primary: Roboto
- heading: Helvetica Now Display
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Waypoint Transit's actual button styles.
Button Primary
- background: #BCD232
- textColor: #1B1515
- borderRadius: 15px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 0px 2px 1px 0px
Button Secondary
- background: #1D1918
- textColor: #F3F3EC
- borderRadius: 15px
- shadow: none
Brand Personality
Tone: professional
Energy: medium
Audience: urban planners and city officials
Frequently Asked Questions
What is Waypoint Transit's primary brand color?
Waypoint Transit's primary brand color is #93A820.What accent color does Waypoint Transit use?
Waypoint Transit uses #BCD232 as an accent color.What font does Waypoint Transit use?
Waypoint Transit uses Roboto for body text and Helvetica Now Display for headings.Does Waypoint Transit use a light or dark theme?
Waypoint Transit's primary site uses a light color scheme.Where can I find Waypoint Transit's logo?
Waypoint Transit's logo is available directly on their site (https://waypointtransit.com).How was this brand profile generated?
This profile was extracted from https://waypointtransit.com using the Firecrawl branding extraction API.