Wave Brand Identity

A complete profile of Wave's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1AB3E5
• secondary: #007BFF
• accent: #0E0D5D
• background: #FFFFFF
• textPrimary: #0E0D5D
• link: #0E0D5D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: GT Walsheim Bold — https://fonts.google.com/specimen/GT+Walsheim+Bold

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Wave Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Curly Balls: Wave, Parachute • Ads of the World™
  • Image:
  • Source: https://www.adsoftheworld.com/campaigns/wave-a92213d9-8058-45cf-bdd3-4b8886e79480
• Learn How To Read A Surf Report For Beginners
  • Image:
  • Source: https://cornishwave.com/how-to-read-surf-reports/
• Wave landing page Images - Free Download on Freepik
  • Image:
  • Source: https://www.freepik.com/free-photos-vectors/wave-landing-page
• Atlantis: Wave • Ads of the World™
  • Image:
  • Source: https://www.adsoftheworld.com/campaigns/wave-c408ca08-c501-4905-95af-9378f87c26b0
• Wave Height Explanation
  • Image:
  • Source: https://www.weather.gov/dlh/WaveHeightExplanation
• Hand Drawn Liquid Blue Wave Landing Page
  • Image:
  • Source: https://backgroundabstract.com/downloads/hand-drawn-liquid-blue-wave-landing-page/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "GT Walsheim Bold",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#1AB3E5",
  "secondary": "#007BFF",
  "accent": "#0E0D5D",
  "background": "#FFFFFF",
  "textPrimary": "#0E0D5D",
  "link": "#0E0D5D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "GT Walsheim Bold"
  },
  "fontStacks": {
   "heading": [
    "GT Walsheim Bold",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {},
 "images": {
  "logo": "https://www.wave.com/img/nav-logo.png",
  "favicon": "https://www.wave.com/img/favicon.png",
  "ogImage": null,
  "logoHref": "/en/",
  "logoAlt": "Wave logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and the alt text matches the brand name 'Wave'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.95,
  "overall": 0.475
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and the alt text matches the brand name 'Wave'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}