# Waterplan Brand Identity

A complete profile of **Waterplan**'s visual system — colors, typography, components, and personality — extracted from http://waterplan.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/waterplan
- Machine-readable JSON: https://characterquilt.com/branding/waterplan.json
- Per-page llms.txt: https://characterquilt.com/branding/waterplan/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0073EE |
| Body Font | Golos Text |
| Heading Font | Golos Text |

## Color Palette

- primary: #0000EE
- secondary: #2D3748
- accent: #0073EE
- background: #FFFFFF
- textPrimary: #032148
- link: #032148

## Typography

- primary: Golos Text — https://fonts.google.com/specimen/Golos+Text
- heading: Golos Text — https://fonts.google.com/specimen/Golos+Text

## Visual Assets

- Favicon: https://framerusercontent.com/images/LfKos1O7nbsgwJ5wC3VvHl86I.png
- Social card (og:image): https://framerusercontent.com/assets/UGDclBWBnpjMatJULyHho11GLII.png

## UI Components

- buttonPrimary: background=#0073EE, textColor=#0000EE, borderRadius=300px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=40px, shadow=rgba(183, 195, 213, 0.3) 0px 4px 25px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses concerned with water sustainability and risk management

## Waterplan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Coca-Cola Europacific Partners & Waterplan: Managing water stewardship with technology**
  - Image: 
  - Source: [Link](https://www.waterplan.com/case-studies/ccep)
- **Waterplan | Report Water Risk**
  - Image: 
  - Source: [Link](https://www.waterplan.com/platform/report)
- **Nicolas Cunningham - Lead Product Designer at Waterplan (YC S21) | LinkedIn**
  - Image: 
  - Source: [Link](https://es.linkedin.com/in/nicolascunn/en)
- **Waterplan | The AI-native platform for water-dependent industries**
  - Image: 
  - Source: [Link](https://www.waterplan.com/privacy)
- **Can a Start-Up Help Companies Monitor and Manage Their Water Use? - The New York Times**
  - Image: 
  - Source: [Link](https://www.nytimes.com/2022/10/26/business/water-use-companies-waterplan.html)
- **Waterplan: DiCaprio Backs $7m Round for Startup Tackling Water Crisis - Business Insider**
  - Image: 
  - Source: [Link](https://www.businessinsider.com/water-crisis-waterplan-pitch-deck-leonardo-dicaprio-richard-branson-2022-4)

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.