Waterplan Brand Identity

A complete profile of Waterplan's visual system — colors, typography, components, and personality — extracted from http://waterplan.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/waterplan
• Machine-readable JSON: https://characterquilt.com/branding/waterplan.json
• Per-page llms.txt: https://characterquilt.com/branding/waterplan/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #2D3748
• accent: #0073EE
• background: #FFFFFF
• textPrimary: #032148
• link: #032148

Typography

• primary: Golos Text — https://fonts.google.com/specimen/Golos+Text
• heading: Golos Text — https://fonts.google.com/specimen/Golos+Text

Visual Assets

• Favicon: https://framerusercontent.com/images/LfKos1O7nbsgwJ5wC3VvHl86I.png
• Social card (og:image): https://framerusercontent.com/assets/UGDclBWBnpjMatJULyHho11GLII.png

UI Components

• buttonPrimary: background=#0073EE, textColor=#0000EE, borderRadius=300px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=40px, shadow=rgba(183, 195, 213, 0.3) 0px 4px 25px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses concerned with water sustainability and risk management

Waterplan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Coca-Cola Europacific Partners & Waterplan: Managing water stewardship with technology
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• Waterplan | Report Water Risk
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• Nicolas Cunningham - Lead Product Designer at Waterplan (YC S21) | LinkedIn
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• Waterplan | The AI-native platform for water-dependent industries
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• Can a Start-Up Help Companies Monitor and Manage Their Water Use? - The New York Times
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• Waterplan: DiCaprio Backs $7m Round for Startup Tackling Water Crisis - Business Insider
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Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.