llms.txt

Warp Brand Identity

A complete profile of Warp's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #FF3D00
Accent #FF3D00
Body Font restartSoft
Heading Font restartSoft

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

Warp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "restartSoft",
   "role": "body"
  },
  {
   "family": "berkeleyMono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#FF3D00",
  "accent": "#FF3D00",
  "background": "#FFFFFF",
  "textPrimary": "#202020",
  "link": "#FF3D00"
 },
 "typography": {
  "fontFamilies": {
   "primary": "restartSoft",
   "heading": "restartSoft"
  },
  "fontStacks": {
   "heading": [
    "restartSoft"
   ],
   "body": [
    "restartSoft"
   ],
   "paragraph": [
    "restartSoft"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "35px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 6,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#202020",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FF3D00",
   "textColor": "#202020",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#242424",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.08) 0px 0px 0px 1px, rgba(0, 0, 0, 0.04) 0px 2px 2px 0px"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%201236%20351%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20class%3D%22h-6%20px-0%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3EWarp%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23warp-logo-clip)%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%3E%3Cpath%20d%3D%22M341.87%20122.39A175.4%20175.4%200%200%200%20224.76%207.21c21.37%2068.74%2071.94%20110.54%20117.11%20115.18%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m345.73%20136.78-.61-2.66C276.82%20131.98%20208.24%2086.83%20189.65.61q-7.28-.61-14.72-.62c-12.08%200-23.87%201.22-35.26%203.55%2026.94%2083.98%20123.11%20131.57%20206.06%20133.23z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M348.13%20149.95c-118.71-.69-218.72-60.46-249.67-132.4a176%20176%200%200%200-53.29%2040.03c66.49%2057.59%20183.26%2094.65%20303.33%2095q-.17-1.32-.37-2.63%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M349.68%20165.77c-101.84-.05-244.09-15.45-332.26-67.13a174%20174%200%200%200-15.43%2049.35c97.11%2017.89%20226.18%2020.16%20347.78%2020.17zM224.85%20342.76a175.4%20175.4%200%200%200%20116.93-114.88c-45.08%204.68-95.52%2046.36-116.93%20114.88%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m345.05%20216.13.62-2.66c-82.86%201.68-178.88%2049.18-205.93%20132.98a176%20176%200%200%200%2049.96%202.91c18.67-86.02%2087.15-131.08%20155.35-133.24z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m348.09%20200.31.37-2.63c-119.98.35-236.66%2037.37-303.16%2094.88a176%20176%200%200%200%2053.26%2039.93C129.61%20260.66%20229.52%20201%20348.1%20200.31z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M349.77%20182.11c-121.58%200-250.62%202.28-347.73%2020.16a174%20174%200%200%200%2015.48%2049.3c88.17-51.63%20230.33-67.02%20332.14-67.07z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M1149.21%20278.42c-22.92%200-41.64-7.64-55.78-22.54V351h-55.77V74.82h55.77v18.72c14.14-14.9%2032.86-22.54%2055.78-22.54%2048.89%200%2085.94%2037.82%2085.94%20103.9%200%2065.7-37.05%20103.52-85.94%20103.52m-13.76-47.75c25.98%200%2042.02-20.62%2042.02-55.77%200-35.14-16.04-56.15-42.02-56.15-25.97%200-42.02%2021-42.02%2056.15s16.05%2055.77%2042.02%2055.77M897.77%20274.6V74.82h55.77v28.27C969.2%2080.55%20991.74%2071%201012%2071h7.64v56.54H1012c-29.42%200-58.45%2012.6-58.45%2045.07v102zm-73.46%200v-17.57c-15.28%2014.52-36.67%2021.4-57.68%2021.4-36.67%200-66.85-21.78-66.85-61.5%200-44.7%2035.53-60.36%2087.48-64.18%2027.12-3.44%2038.58-7.26%2038.58-19.49%200-11.07-10.7-18.71-30.56-18.71-18.72%200-32.47%208.78-34%2023.3h-54.24C710.48%2092.39%20751.35%2071%20795.66%2071c45.84%200%2084.42%2019.1%2084.42%2068.76V274.6zm-68.76-61.12c0%2015.28%2011.46%2022.92%2027.12%2022.92%2019.49%200%2041.64-11.08%2041.64-35.9v-16.81c-10.31%202.67-21.77%204.2-33.23%205.34-21.78%202.68-35.53%209.17-35.53%2024.45m-297.1%2061.12L400%2074.82h58.06l32.09%20135.99%2037.82-135.99h53.86l36.67%20135.99%2033.23-135.99h53.86L646.77%20274.6h-56.92L552.8%20143.96%20515.74%20274.6z%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22warp-logo-clip%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22white%22%20d%3D%22M0%200h350v350H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3C%2Fpath%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
 "favicon": "https://www.warp.co/icon.svg?icon.104675aivtao0.svg",
 "ogImage": "https://www.warp.co/og/open-graph.png",
 "logoHref": "/",
 "logoAlt": "Warp"
},
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Warp'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "arrow-rightSee a Demo",
 "reasoning": "Button #8 has a vibrant background color (#FF3D00), which matches the brand's accent color, making it the most prominent CTA. The text 'See a Demo' is action-oriented, indicating a primary call-to-action."
 },
 "secondary": {
 "index": 1,
 "text": "See a Demo",
 "reasoning": "Button #9 has a different background color (#FFFFFF) and serves as a secondary option with the text 'See a Demo', which complements the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Warp'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}