# Wander Brand Identity

A complete profile of **Wander**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value       |
|-----------|-------------|
| Primary   | #000000     |
| Accent    | #000000     |
| Body Font | instrumentSans |
| Heading Font | instrumentSans |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #202020
- link: #000000

## Typography

- primary: instrumentSans — https://fonts.google.com/specimen/instrumentSans
- heading: instrumentSans — https://fonts.google.com/specimen/instrumentSans

## Visual Assets

- Favicon: 
- Social card (og:image):

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Wander Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Wander TV Spot, 'A Better Way: $250 Off First Trip' - iSpot**
  - Image: 
  - Source: [Link](https://www.ispot.tv/ad/TK1p/wander-a-better-way-250-off-first-trip)
- **Wander Fact Sheet - Digital Version: Massachusetts Health Promotion Clearinghouse**
  - Image: 
  - Source: [Link](https://massclearinghouse.ehs.state.ma.us/PROG-BSAS-YTH/SA7425.html)
- **Wander - Travel Guide & Agency Elementor Template Kit, WP Template Kits ft. adventure & agent - Envato**
  - Image: 
  - Source: [Link](https://elements.envato.com/wander-travel-guide-agency-elementor-template-kit-78KRR6T?srsltid=AfmBOormPrjycKtTa9ezZvVKZCrkX7GmfrgNJ5UPFJYUdUpM0Ip9Y2kF)
- **Wander Fact Sheet - Print Version: Massachusetts Health Promotion Clearinghouse**
  - Image: 
  - Source: [Link](https://massclearinghouse.ehs.state.ma.us/PROG-BSAS-YTH/SA7418.html)
- **Wander - Plan Your Journey 🌟 by Keso Chumburidze on Dribbble**
  - Image: 
  - Source: [Link](https://dribbble.com/shots/21959845-Wander-Plan-Your-Journey)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "instrumentSans",
   "count": 170
  },
  {
   "family": "instrumentSans Fallback",
   "count": 170
  },
  {
   "family": "system-ui",
   "count": 170
  },
  {
   "family": "sans-serif",
   "count": 170
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#202020",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "instrumentSans",
   "heading": "instrumentSans"
  },
  "fontStacks": {
   "body": [
    "instrumentSans",
    "instrumentSans Fallback",
    "system-ui",
    "sans-serif"
   ],
   "heading": [
    "instrumentSans",
    "instrumentSans Fallback",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "instrumentSans",
    "instrumentSans Fallback",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "52px",
   "h2": "16px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "8px"
 },
 "components": {},
 "images": {
  "favicon": "https://www.wander.com/favicon.ico",
  "ogImage": "https://assets.wander.com/www/seo/1753999968-preview2.jpg"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "LLM failed",
  "confidence": 0,
  "rejected": true,
  "source": "llm"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": false,
   "finalSource": "fallback",
   "error": "LLM failed",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}
```