# Waldium Brand Identity

A complete profile of **Waldium**'s visual system — colors, typography, components, and personality — extracted from [https://www.waldium.com/](https://www.waldium.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.waldium.com/.  
**primary**  
`#D08700`  
**rgb(208, 135, 0)**  
**accent**  
`#D08700`  
**rgb(208, 135, 0)**  
**background**  
`#FFFFFF`  
**rgb(255, 255, 255)**  
**textPrimary**  
`#000000`  
**rgb(0, 0, 0)**  
**link**  
`#D08700`  
**rgb(208, 135, 0)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
`ui-sans-serif`  
`ui-sans-serif [Google Fonts →](https://fonts.google.com/specimen/ui-sans-serif)`  
**heading**  
`ui-sans-serif`  
`ui-sans-serif [Google Fonts →](https://fonts.google.com/specimen/ui-sans-serif)`  
`ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji`

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Waldium's actual button styles.

**Button Primary**  
`buttonPrimary`  
`background:#000000`  
`textColor:#FFFFFF`  
`borderRadius:6px`  
`shadow:none`

**Button Secondary**  
`buttonSecondary`  
`background:#FFFFFF`  
`textColor:#000000`  
`borderColor:#000000`  
`borderRadius:6px`  
`shadow:rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.03) 0px 0px 16px 0px`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** business professionals looking for AI-driven CMS solutions

## Frequently Asked Questions

**What is Waldium's primary brand color?**  
Waldium's primary brand color is `#D08700`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Waldium use?**  
Waldium uses `ui-sans-serif` as the primary typeface across body and headings.

**Does Waldium use a light or dark theme?**  
Waldium's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Waldium's logo?**  
Waldium's logo is available directly on their site ([https://www.waldium.com/](https://www.waldium.com/)). The current logo URL is included in the machine-readable JSON profile.

**How was this brand profile generated?**  
This profile was extracted from [https://www.waldium.com/](https://www.waldium.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Waldium.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 92
    },
    {
      "family": "system-ui",
      "count": 92
    },
    {
      "family": "sans-serif",
      "count": 92
    },
    {
      "family": "Apple Color Emoji",
      "count": 92
    },
    {
      "family": "Segoe UI Emoji",
      "count": 92
    },
    {
      "family": "Segoe UI Symbol",
      "count": 92
    },
    {
      "family": "Noto Color Emoji",
      "count": 92
    }
  ],
  "colors": {
    "primary": "#D08700",
    "accent": "#D08700",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D08700"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.03) 0px 0px 16px 0px"
    }
  },
  "images": {
    "logo": "https://www.waldium.com/_next/image?url=%2Flogo.png&w=256&q=75",
    "favicon": "https://www.waldium.com/favicon.ico",
    "ogImage": "https://waldium.com/opengraph-image?605661da79bfc438",
    "logoHref": "/",
    "logoAlt": "Waldium"
  }
}
```