# Wakie Brand Identity

A complete profile of **Wakie**'s visual system — colors, typography, components, and personality — extracted from [http://www.wakie.com](http://www.wakie.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.wakie.com.

| Color     | Hex      | RGB                   |
|-----------|----------|-----------------------|
| primary   | #FF8562  | rgb(255, 133, 98)     |
| secondary | #9A87B8  | rgb(154, 135, 184)    |
| accent    | #260F4B  | rgb(38, 15, 75)       |
| background| #FFFFFF  | rgb(255, 255, 255)    |
| textPrimary| #260F4B | rgb(38, 15, 75)       |
| link      | #260F4B  | rgb(38, 15, 75)       |

## Typography

Each font links to its Google Fonts page where available.

| Typeface   | Role        |
|------------|-------------|
| Inter      | primary     |
| Inter      | heading     |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Wakie's actual button styles.

**Button Primary**  
- background: #260F4B  
- textColor: #FFFFFF  
- borderRadius: 0px  
- shadow: none

## Brand Personality

- **Tone:** playful  
- **Energy:** high  
- **Audience:** young adults seeking social interaction

## Wakie Brand in the Wild

Image: [bkmag.com](https://www.bkmag.com/wp-content/uploads/2014/09/wakie-copy.jpg)  
Source: [bkmag.com](https://www.bkmag.com/2014/09/02/wakie-like-an-alarm-clock-but-with-strangers/)

Image: [cdn.databridgemarketresearch.com](https://cdn.databridgemarketresearch.com/media/2021/6/7d78c146-dbc1-480e-9915-af602e70e882.jpg)  
Source: [databridgemarketresearch.com](https://www.databridgemarketresearch.com/reports/global-wakie-talkie-market?srsltid=AfmBOorTlFEWTZr8w4B4pHDhwmAajpHYk2G_Zojbsv9Bp-C-EaxEH70J)

Image: [static.tildacdn.one](https://static.tildacdn.one/tild6265-6364-4264-a631-333536336634/Letters_small.png)  
Source: [wakie.com](https://wakie.com/blog)

Image: [bostonglobe-prod.cdn.arcpublishing.com](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/v2/DENSFVGHHMI6JADUF5M43I36ZM.jpg?auth=f898390a879a273d35ccd5130901869dd787c92659a6079f809fb641766159d0&width=1440)  
Source: [bostonglobe.com](https://www.bostonglobe.com/lifestyle/2015/03/13/wakie-fresh-take-wake-call/1gEImLnSY9yUXSSvTPp7GK/story.html)

Image: [miro.medium.com](https://miro.medium.com/v2/resize:fit:1400/1*qMg4dVFN1xISxY2f3-1xuQ.jpeg)  
Source: [medium.com](https://medium.com/@barnoteam/how-usable-is-wakie-voice-chat-a-usability-test-and-evaluation-of-its-ux-ui-design-e1754761ecaf)

Image: [play-lh.googleusercontent.com](https://play-lh.googleusercontent.com/2tbuSYvhL5_Ub5R4MmpjRfP1u3XJfkNZoGehAef7N9sCXADgdGtVCeI0HMcW55e0dg)  
Source: [play.google.com](https://play.google.com/store/apps/details?id=com.wakie.android&hl=en_GB)

## Frequently Asked Questions

**What is Wakie's primary brand color?**  
Wakie's primary brand color is #FF8562. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Wakie use?**  
Wakie uses #260F4B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Wakie use?**  
Wakie uses Inter as the primary typeface across body and headings.

**Does Wakie use a light or dark theme?**  
Wakie's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Wakie's logo?**  
Wakie's logo is available directly on their site (http://www.wakie.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.wakie.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wakie.

## Methodology

Brand data on this page was extracted from [http://www.wakie.com](http://www.wakie.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. 
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Wakie.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF8562",
    "secondary": "#9A87B8",
    "accent": "#260F4B",
    "background": "#FFFFFF",
    "textPrimary": "#260F4B",
    "link": "#260F4B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#260F4B",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://wakie.com/images/tild3431-6162-4263-b430-636666656666__text_logo.svg",
    "favicon": "https://wakie.com/images/tild3139-6332-4139-a638-626161353666__favicon.ico",
    "ogImage": "/images/tild3261-3465-4031-b265-646338653331__8_icon.png"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults seeking social interaction"
  }
}
```